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The L. William Seidman College of Business in downtown Grand Rapids.

Marketing, B.B.A.

Students who pursue a Bachelor of Business Administration in marketing will learn the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.


76%
Alumni Working in the Field

76% of GVSU marketing alumni work in their field post-graduation.

Paid Internships Available

Marketing majors gain valuable hands-on experience while earning money through paid internship opportunities.

9%
National Job Growth

Marketing opportunities are projected to grow 9% in the U.S. by 2025.


Source; EMSI, 2021

Program Overview

The marketing major is for students who like interacting with people, are intrigued by human behavior, and like being rewarded for what they do. A B.B.A. degree is offered with the following emphases available:

There is secondary admission to this program.

Why Study Marketing at Grand Valley?


Program Details