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The L. William Seidman College of Business in downtown Grand Rapids.

Marketing, B.B.A.

Students who pursue a Bachelor of Business Administration (B.B.A.) in marketing will learn the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.

Visit the program website for more information.

This program requires a secondary admission process.
Available as a minor.

Program Overview

The marketing major is for students who like interacting with people, are intrigued by human behavior, and like being rewarded for what they do. The B.B.A. degree is available with the following emphases:

  • General marketing
  • Professional sales
  • Distribution and logistics

Why Study Marketing at Grand Valley?

  • Courses are taught by faculty members who consult on real business issues, are experts in their business discipline, and have strong academic credentials.
  • Internships, set up to relate to the field of study and scheduled around classes, let students earn money while getting valuable business experience.
  • Network with successful business leaders for advice, internships, and job possibilities.
  • Take classes in the heart of Grand Rapid's exciting business environment.
  • Current and emerging technologies are integrated into courses to provide unique experiential learning.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


Students study a variety of topics preparing them for a variety of careers, including:

  • Distribution/logistics
  • Sales/sales management
  • Sports marketing
  • Multinational marketing
  • Advertising/promotion
  • Digital marketing
  • Marketing research/analytics
  • Branding

Combined Degree Programs

Many GVSU undergraduate programs can be combined with an existing master’s degree program to save on tuition and get you into the workforce sooner. On average, you can save $8,500 by pursuing a combined degree and take up to four fewer courses than if earning the degrees separately.

Talk with an advisor about how you can build your combined degree from existing programs to further personalize your education and create your own niche area of expertise.


Hands-on learning and other fieldwork not only deepen your mastery of your discipline but also give you the edge employers seek. Visit our experience matters page to see the work GVSU students are doing in their co-ops and internships.

Admission Requirements

Seidman's Early Access Program

Each year, the Seidman College of Business allows early access into the business college to a select few individuals as first-year students. This honor is reserved for students who have received a 3.500 or higher high school GPA.


Seidman Success Standards

For students not part of Seidman’s Early Access program, the Seidman College of Business permits access to upper-level (300-400) business courses after meeting the following Seidman Success Standards:
1. Have earned at least 55 semester hours (junior status)
2. Established a 2.500 or higher overall GPA; and
3. Completed the following courses with a 2.500 or higher combined GPA: ACC 212, BUS 201, ECO 210, ECO 211, MGT 268, STA 215

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions and Recruitment Office


“In classes you're dealing with actual faculty, not teaching assistants. I have had a lot of professors who have real-world business experience so they've been able to connect their experience to their teaching to show us how what we're learning is applicable to the real world.”