Marketing, B.B.A.
Students who pursue a Bachelor of Business Administration in marketing will learn the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.
Program Overview
The marketing major is for students who like interacting with people, are intrigued by human behavior, and like being rewarded for what they do. A B.B.A. degree is offered with the following emphases available:
- General marketing
- Professional sales
- Distribution and logistics
There is secondary admission to this program.
Why Study Marketing at Grand Valley?
- Courses are taught by faculty members who consult on real business issues, are experts in their business discipline, and have strong academic credentials.
- Internships, set up to relate to the field of study and scheduled around classes, let students earn money while getting valuable business experience.
- Network with successful business leaders for advice, internships, and job possibilities.
- Take classes in the heart of Grand Rapid's exciting business environment.
- Current and emerging technologies are integrated into courses to provide unique experiential learning.
Career Insights
This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.
Location & Format
All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.
Format:- Face To Face
Coursework
Students study a variety of topics preparing them for a variety of careers, including:
- Distribution/logistics
- Sales/sales management
- Sports marketing
- International marketing
- Advertising/promotion
- Digital/mobile marketing
- Marketing research/analytics
- Branding
Combined Degree Programs
This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.
You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.
REAL-WORLD EXPERIENCE
Hands-on learning and other fieldwork not only deepen your mastery of your discipline but also give you the edge employers seek. Visit our experience matters page to see the work GVSU students are doing in their co-ops and internships.Admission Requirements
Direct Admission
Each year, the Seidman College of Business admits a select few students directly into the business college as first-year students. This honor is reserved for students who have a 26 or higher composite score on the ACT, or a score of 1240 and higher on the SAT, and a 3.5 or higher high school GPA.
Secondary Admission
For students not admitted as first-year students, the Seidman College of Business's admission criteria require students to have
- completed at least 55 semester hours (junior status);
- achieved a 2.5 or higher overall GPA; and
- completed select courses with a 2.5 or higher combined GPA. Transfer student grades for comparable classes being transferred into Grand Valley will be used to calculate this combined GPA.
Visit catalog for more details.
Helpful Links
For More Information
Seidman College of Business
gvsu.edu/seidman
50 Front
Avenue SW
(616) 331-7500
“In classes you're dealing with actual faculty, not teaching assistants. I have had a lot of professors who have real-world business experience so they've been able to connect their experience to their teaching to show us how what we're learning is applicable to the real world.”
MARKETING ALUMNUS