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The L. William Seidman College of Business in downtown Grand Rapids.

Marketing, B.B.A.

Students who pursue a Bachelor of Business Administration in marketing will learn the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.

Marketing Alumni Working in the Marketing Field
Paid Internships Available
National Job Growth by 2025

Source; EMSI, 2020

Program Overview

The marketing major is for students who like interacting with people, are intrigued by human behavior, and like being rewarded for what they do. A B.B.A. degree is offered with the following emphases available:

There is secondary admission to this program.

Why Study Marketing at Grand Valley?

Program Details