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GVSU Management students at a career fair.

Management, General, B.B.A.

Students who wish to lead others in a world of constant change and intense competition need a management major. The Bachelor of Business Administration in management provides the balance of technical and interpersonal skills required of an effective manager.

Visit the program website for more information.

Available as a minor.

Program Overview

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The management department also offers targeted majors in:

  • Entrepreneurship
  • Human resources management
  • Management with an emphasis in MIS
  • Operations management
  • Supply chain management

There is secondary admission to this program.

Why Study Management at Grand Valley?

  • Faculty members with distinguished credentials and business expertise work closely with students to form career goals and select courses to achieve those goals
  • Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
  • Internships and mentorships, available in all business areas, allow you to earn money while gaining valuable business experience. Internships are set up to relate to your field of study and are scheduled around your classes.
  • Take classes in the heart of the thriving business environment that is downtown Grand Rapids, MI.
  • Network with major corporations and gain access to internships and jobs.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


The coursework offers the flexibility for students to develop effective interpersonal skills, foster decision making, and/or entrepreneurial thinking needed to manage departments or organizations, start their own business venture, or to enhance their existing careers.

Combined Degree Programs

This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.

You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.


Hands-on learning and other fieldwork not only deepen your mastery of your discipline but also give you the edge employers seek. Visit our experience matters page to see the work GVSU students are doing in their co-ops and internships.

Admission Requirements

Direct Admission

Each year, the Seidman College of Business admits a select few students directly into the business college as first-year students. This honor is reserved for students who have a 26 or higher composite score on the ACT, or a score of 1240 and higher on the SAT, and a 3.5 or higher high school GPA. 

Secondary Admission

For students not admitted as first-year students, the Seidman College of Business's admission criteria require students to have

  1. completed at least 55 semester hours (junior status);
  2. achieved a 2.5 or higher overall GPA; and
  3. completed select courses with a 2.5 or higher combined GPA. Transfer student grades for comparable classes being transferred into Grand Valley will be used to calculate this combined GPA.

Visit catalog for more details. 

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions Office


“Before taking an entrepreneurship class at GVSU, I had no idea how powerful I was as a student. I was capable of taking an idea from a thought in my head to a fully-functional business.”