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GVSU Management students at a career fair.

Management, General, B.B.A.

Students who wish to lead others in a world of constant change and intense competition need a management major. The Bachelor of Business Administration in management provides the balance of technical and interpersonal skills required of an effective manager.

Visit the program website for more information.

This program requires a secondary admission process.
Available as a minor.

Program Overview

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The management department also offers targeted majors in:

  • Human resources management
  • Management with an emphasis in MIS
  • Operations management
  • Supply chain management

Why Study Management at Grand Valley?

  • Faculty members with distinguished credentials and business expertise work closely with students to form career goals and select courses to achieve those goals
  • Current technology is integrated into courses by use of the Internet, e-commerce, and enterprise resource planning.
  • Internships and mentorships, available in all business areas, allow you to earn money while gaining valuable business experience. Internships are set up to relate to your field of study and are scheduled around your classes.
  • Take classes in the heart of the thriving business environment that is downtown Grand Rapids, MI.
  • Network with major corporations and gain access to internships and jobs.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


The coursework offers the flexibility for students to develop effective interpersonal skills, foster decision making, and/or entrepreneurial thinking needed to manage departments or organizations, start their own business venture, or to enhance their existing careers.

Combined Degree Programs

Many GVSU undergraduate programs can be combined with an existing master’s degree program to save on tuition and get you into the workforce sooner. On average, you can save $8,500 by pursuing a combined degree and take up to four fewer courses than if earning the degrees separately.

Talk with an advisor about how you can build your combined degree from existing programs to further personalize your education and create your own niche area of expertise.


Hands-on learning and other fieldwork not only deepen your mastery of your discipline but also give you the edge employers seek. Visit our experience matters page to see the work GVSU students are doing in their co-ops and internships.

Admission Requirements

Seidman's Early Access Program

Each year, the Seidman College of Business allows early access into the business college to a select few individuals as first-year students. This honor is reserved for students who have received a 3.500 or higher high school GPA.


Seidman Success Standards

For students not part of Seidman’s Early Access program, the Seidman College of Business permits access to upper-level (300-400) business courses after meeting the following Seidman Success Standards:
1. Have earned at least 55 semester hours (junior status)
2. Established a 2.500 or higher overall GPA; and
3. Completed the following courses with a 2.500 or higher combined GPA: ACC 212, BUS 201, ECO 210, ECO 211, MGT 268, STA 215

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions and Recruitment Office


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