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GVSU Management students at a career fair. Photo taken pre-COVID.

Management, General, B.B.A.

Students who wish to lead others in a world of constant change and intense competition need a management major. The Bachelor of Business Administration in management provides the balance of technical and interpersonal skills required of an effective manager.


8%
Michigan Job Growth

Management opportunities are projected to grow 8% in Michigan by 2025.

8%
National Job Growth

Management opportunities are projected to grow 8% in the U.S. by 2025.

81%
Alumni Working in their Field

81% of GVSU management alumni work in their field post-graduation.


EMSI, 2021

Program Overview

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The management department also offers targeted majors in:

There is secondary admission to this program.

Why Study Management at Grand Valley?


Program Details