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GVSU Management students at a career fair. Photo taken pre-COVID.

Management, General, B.B.A.

Students who wish to lead others in a world of constant change and intense competition need a management major. The Bachelor of Business Administration in management provides the balance of technical and interpersonal skills required of an effective manager.

Michigan Job Growth by 2025
National Job Growth by 2025
GVSU Management Alumni Working in their Field Post Graduation

EMSI, 2020

Program Overview

A Bachelor of Business Administration (B.B.A) in general management covers diverse areas of management, allowing for the combination of interests in human resources, management information systems, operations management, and more. The management department also offers targeted majors in:

There is secondary admission to this program.

Why Study Management at Grand Valley?

Program Details