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The L. William Seidman College of Business at GVSU.

Business Economics, B.B.A.

The Bachelor of Business Administration (B.B.A.) in business economics teaches students to understand what drives the actions of corporations and consumers, the way an economy works, and the importance of economic decision-making for individuals, firms, and governments.

Visit the program website for more information.

This program requires a secondary admission process.

Program Overview

You may choose one of two program areas:

  • The general program teaches critical thinking and analytical skills for business decision-making.
  • The real estate emphasis focuses on residential and commercial real estate issues.

Why Study Business Economics at Grand Valley?

  • Faculty members with distinguished credentials and expertise work closely with students to form career goals and select courses to achieve those goals.
  • The program stresses well-developed analytical, written, and verbal communications skills valued by employers.
  • Internships available in all business areas enable students to gain valuable business experience while applying the knowledge they have learned in their coursework.
  • Networking opportunities include economics career events, the economics club, real estate groups, professional development series, and more.
  • Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


  • Data analytics
  • Urban and real estate economics
  • Environmental problems
  • International trade
  • Health economics
  • Emerging markets issues
  • Comparative economics
  • Markets, strategy, and government
  • Money and banking
  • Public economics and ethics
  • Sports economics
  • Economics of work and family

Combined Degree Programs

Many GVSU undergraduate programs can be combined with an existing master’s degree program to save on tuition and get you into the workforce sooner. On average, you can save $8,500 by pursuing a combined degree and take up to four fewer courses than if earning the degrees separately.

Talk with an advisor about how you can build your combined degree from existing programs to further personalize your education and create your own niche area of expertise.

Admission Requirements

Seidman's Early Access Program

Each year, the Seidman College of Business allows early access into the business college to a select few individuals as first-year students. This honor is reserved for students who have received a 3.500 or higher high school GPA.


Seidman Success Standards

For students not part of Seidman’s Early Access program, the Seidman College of Business permits access to upper-level (300-400) business courses after meeting the following Seidman Success Standards:
1. Have earned at least 55 semester hours (junior status)
2. Established a 2.500 or higher overall GPA; and
3. Completed the following courses with a 2.500 or higher combined GPA: ACC 212, BUS 201, ECO 210, ECO 211, MGT 268, STA 215

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions and Recruitment Office


"The professors within the economics program create a greatly inquisitive environment in their classrooms. They have taught me that economics is everywhere and now I know how to think like an economist and find it in any area of life."