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The L. William Seidman College of Business at GVSU.

Business Economics, B.B.A.

The Bachelor of Business Administration (B.B.A.) in business economics teaches students to understand what drives the actions of corporations and consumers, the way an economy works, and the importance of economic decision-making for firms, governments, and individuals.

Visit the program website for more information.

Program Overview

You may choose one of three program areas:

  • The general program teaches critical thinking and analytical skills for business decision-making.
  • The Real Estate emphasis focuses on residential and commercial real estate issues.

There is secondary admission to this program.

Why Study Business Economics at Grand Valley?

  • Faculty members with distinguished credentials and business expertise work closely with students to form career goals and select courses to achieve those goals.
  • The program stresses well-developed analytical, written, and verbal communications skills valued by employers.
  • Internships available in all business areas enable students to gain valuable business experience while applying the knowledge they have learned in their coursework.
  • Networking opportunities include Omicron Delta Epsilon (the economics honor society), economics club, real estate groups, professional development series, and more.
  • Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


  • Data analytics
  • Urban and real estate economics
  • Environmental problems
  • International trade
  • Health economics
  • Emerging markets issues
  • Forecasting
  • Markets, strategy, and government
  • Money and banking
  • Public economics and ethics
  • Sports economics
  • Economics of work and family

Combined Degree Programs

This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.

You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.

Admission Requirements

Direct Admission

Each year, the Seidman College of Business admits a select few students directly into the business college as first-year students. This honor is reserved for students who have a 26 or higher composite score on the ACT, or a score of 1240 and higher on the SAT, and a 3.5 or higher high school GPA. 

Secondary Admission

For students not admitted as first-year students, the Seidman College of Business's admission criteria require students to have

  1. completed at least 55 semester hours (junior status);
  2. achieved a 2.5 or higher overall GPA; and
  3. completed select courses with a 2.5 or higher combined GPA. Transfer student grades for comparable classes being transferred into Grand Valley will be used to calculate this combined GPA.

Visit catalog for more details. 

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions Office


“I've had a lot of professors who have real-world business experience so they've been able to connect their experience to their teaching to show us how what we're learning is applicable to the real world.”