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The L. William Seidman Center at Grand Valley State University.

Business, General B.B.A.

The Bachelor of Business Administration (B.B.A.) in general business is the most flexible of all business majors. Students can select courses from across all business disciplines rather than concentrating on a specific area. It develops the abilities to perceive, identify and analyze problems, communicate potential solutions, make decisions, and monitor results.

Visit the program website for more information.

Available as a minor.

Program Overview

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

  • Those who prefer to take a generalist approach to their business education.
  • Those who have entrepreneurial interests.

There is secondary admission to this program.

Why Study General Business at Grand Valley?

  • Faculty members have strong academic and professional credentials and are often asked to consult on real business issues.
  • Small class sizes allow for personal faculty interaction.
  • There are professional networking opportunities with business leaders and the Small Business Technology Development Center.
  • Internships are set up to relate to the field of study and are scheduled around classes, so students can earn money while getting valuable business experience.
  • Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


Students study a variety of topics, including:

  • Accounting
  • Administrative policy
  • Economics
  • Finance
  • Marketing
  • Management
  • Entrepreneurship
  • Family business

Combined Degree Programs

This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.

You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.

Admission Requirements


Direct Admission

Each year, the Seidman College of Business admits a select few students directly into the business college as first-year students. This honor is reserved for students who have a 26 or higher composite score on the ACT, or a score of 1240 and higher on the SAT, and a 3.5 or higher high school GPA. 

Secondary Admission

For students not admitted as first-year students, the Seidman College of Business's admission criteria require students to have

  1. completed at least 55 semester hours (junior status);
  2. achieved a 2.5 or higher overall GPA; and
  3. completed select courses with a 2.5 or higher combined GPA. Transfer student grades for comparable classes being transferred into Grand Valley will be used to calculate this combined GPA.

Visit catalog for more details. 

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions Office


“Internships are ideal for career exploration and development during your college tenure. Being a student who has pursued an internship shows that you have initiative and have taken advantage of professional development opportunities outside the classroom.”