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The L. William Seidman Center at Grand Valley State University.

Business, General B.B.A.

General business is the most flexible of all business majors. It allows you to select courses from across all business disciplines rather than concentrating on a specific area. It develops your ability to perceive, identify and analyze problems, communicate potential solutions, make decisions, and monitor results.

Visit the program website for more information.

Michigan Job Growth by 2024
Jobs in Michigan in 2019
GVSU Michigan Alumni Employed in the Field

Source: EMSI, 2020
Available as a minor.

Program Overview

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

  • Those who prefer to take a generalist approach to their business education.
  • Those who have entrepreneurial interests.

Why Study General Business at Grand Valley?

  • Faculty who consult on real business issues are experts in all areas of business and have strong academic credentials.
  • Current technology is integrated into courses, including enterprise resource planning.
  • Internships allow you to earn money while getting valuable business experience. They are set up to relate to your field of study and are scheduled around your classes.
  • Professional networking opportunities with business leaders and the Small Business Technology Development Center.
  • A campus in the heart of an exciting business environment.
  • Smaller class sizes allow you and faculty to interact.
  • Study abroad opportunities prepare you for a global society by allowing you to live within another culture and meet students from around the world. Our study abroad programs are established in more than 34 countries and can be customized to meet your needs and interests.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


Students study a variety of topics, including:

  • Accounting
  • Administrative policy
  • Economics
  • Finance
  • Marketing
  • Management
  • Entrepreneurship
  • Family business

Career Options

Students may work in one of the more than 90% of all businesses that have fewer than 25 employees. Such businesses employ about half of the nations workforce. Organizations require generalists who can tackle a variety of responsibilities.

Combined Degree Programs

This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.

You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.

Skills Employers Want

The B.B.A. in Business Administration at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings in the business field.

  • Selling Techniques
  • Forecasting
  • Strategic Planning
  • Sales Management
  • Budgeting
  • Customer Relationship Management
  • Project Management
  • Business Development
  • Accounting
  • Customer Satisfaction

Admission Requirements


Direct Admission

Each year, the Seidman College of Business admits a select few students directly into the business college as first-year students. This honor is reserved for students who have a 26 or higher composite score on the ACT, or a score of 1240 and higher on the SAT, and a 3.5 or higher high school GPA. 

Secondary Admission

For students not admitted as first-year students, the Seidman College of Business's admission criteria require students to have

  1. completed at least 55 semester hours (junior status);
  2. achieved a 2.5 or higher overall GPA; and
  3. completed select courses with a 2.5 or higher combined GPA. Transfer student grades for comparable classes being transferred into Grand Valley will be used to calculate this combined GPA.

Visit catalog for more details. 

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions Office


“Internships are ideal for career exploration and development during your college tenure. Being a student who has pursued an internship shows that you have initiative and have taken advantage of professional development opportunities outside the classroom.”