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The L. William Seidman Center at Grand Valley State University.

Business, General B.B.A.

The Bachelor of Business Administration (B.B.A.) in general business is the most flexible of all business majors. Students can select courses from across all business disciplines rather than concentrating on a specific area. It develops the abilities to perceive, identify and analyze problems, communicate potential solutions, make decisions, and monitor results.


7%
Michigan Job Growth by 2024
46,000+
Jobs in Michigan in 2019
76%
GVSU Michigan Alumni Employed in the Field

Source: EMSI, 2020

Program Overview

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

There is secondary admission to this program.

Why Study General Business at Grand Valley?


Program Details