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The L. William Seidman Center at Grand Valley State University.

Business, General B.B.A.

The Bachelor of Business Administration (B.B.A.) in general business is the most flexible of all business majors. Students can select courses from across all business disciplines rather than concentrating on a specific area. It develops the abilities to perceive, identify and analyze problems, communicate potential solutions, make decisions, and monitor results.

Michigan Job Growth

Business opportunities are projected to grow 7% in Michigan by 2024.

Jobs in Michigan

More than 46,000 business-related jobs were available in Michigan in 2019.

Michigan Alumni Employed in the Field

76% of GVSU Michigan alumni are employed in the field.

Source: EMSI, 2021

Program Overview

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

There is secondary admission to this program.

Why Study General Business at Grand Valley?

Visit the program website for more information.

Program Details