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The L. William Seidman Center at Grand Valley State University.

Business, General B.B.A.

The Bachelor of Business Administration (B.B.A.) in general business is the most flexible of all business majors. Students can select courses from across all business disciplines rather than concentrating on a specific area. It develops the ability to perceive, identify and analyze problems, communicate potential solutions, make decisions, and monitor results.

Visit the program website for more information.

This program requires a secondary admission process.
Available as a minor.

Program Overview

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

  • Those who prefer to take a generalist approach to their business education.
  • Those who have entrepreneurial interests.

Why Study General Business at Grand Valley?

  • Faculty members have strong academic and professional credentials and are often asked to consult on real business issues.
  • Small class sizes allow for personal faculty interaction.
  • There are professional networking opportunities with business leaders and the Small Business Technology Development Center.
  • Internships are set up to relate to the field of study and are scheduled around classes, so students can earn money while getting valuable business experience.
  • Campus is located in the heart of an exciting business environment in downtown Grand Rapids, MI.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


Students study a variety of topics, including:

  • Accounting
  • Administrative policy
  • Economics
  • Finance
  • Marketing
  • Management
  • Entrepreneurship
  • Family business

Combined Degree Programs

Many GVSU undergraduate programs can be combined with an existing master’s degree program to save on tuition and get you into the workforce sooner. On average, you can save $8,500 by pursuing a combined degree and take up to four fewer courses than if earning the degrees separately.

Talk with an advisor about how you can build your combined degree from existing programs to further personalize your education and create your own niche area of expertise.

Admission Requirements

Seidman's Early Access Program

Each year, the Seidman College of Business allows early access into the business college to a select few individuals as first-year students. This honor is reserved for students who have received a 3.500 or higher high school GPA.


Seidman Success Standards

For students not part of Seidman’s Early Access program, the Seidman College of Business permits access to upper-level (300-400) business courses after meeting the following Seidman Success Standards:
1. Have earned at least 55 semester hours (junior status)
2. Established a 2.500 or higher overall GPA; and
3. Completed the following courses with a 2.500 or higher combined GPA: ACC 212, BUS 201, ECO 210, ECO 211, MGT 268, STA 215

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions and Recruitment Office


“Internships are ideal for career exploration and development during your college tenure. Being a student who has pursued an internship shows that you have initiative and have taken advantage of professional development opportunities outside the classroom.”