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Social Media and Analytics Undergraduate Badge

Badge Image

A badge is a digital record of achievement that recognizes completion of a coherent and meaningful academic experience. You can link your digital badges to online résumés and portfolios, career websites, or social media. This gives you a way to share experiences, competencies, or knowledge with current and future employers, professional and community organizations, recruiters, and graduate programs.

Visit the program website for more information.

Program Overview

The social media and analytics badge, offered by the School of Communications, will train you in the strategic use of social media, data analytics, and campaign planning. You will explore current research and best practices for social media strategies, analytics, and public relations and advertising campaign management.

You will learn to make data-driven decisions to formulate plans, identify research priorities, determine evaluation tactics, and measure campaign success. You will also use this knowledge to develop strategic communications, plan creative projects, create content, and apply theories in practical settings.

Anyone admitted to Grand Valley as a degree-seeking or nondegree-seeking learner with at least junior standing may complete this badge.

Skills learned by earning this badge complement a variety of careers where communication on various platforms is essential, such as advertising, health care, non-profit organizations, public relations, public service and government-based programs, retail, business, and more.

Why Study Social Media and Analytics at Grand Valley?

  • Develop the communication and analytic skills to create a social media campaign proposal.
  • Demonstrate proficiency in using data analytics tools for strategic decisions.
  • Learn advanced-level skills in creating social media strategies and tactics for various organizations.
  • Completing a badge is an opportunity to highlight marketable and desirable skills to potential employers while enhancing your education.
  • Badges are an efficient way to obtain a specialization and can be completed in a year.


Admissions to complete a digital badge is open to both degree and nondegree seeking students. If you are not currently a Grand Valley student, start your application here.   

For current GVSU students:

  • Declare your badge via myBanner. Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate badge from the drop down list, and click Submit.
  • Speak with the appropriate badge coordinator to ensure criteria are being met. You will be able to track your progress toward the badge in myPath as well!
  • Once you are done with the requirements, apply to receive the badge via myBanner.
  • Once the completion of your badge has been verified, the badge will be posted to your student record and will be viewable on your transcript. In addition, your digital badge will be posted on

Location & Format

Students in this program study at Grand Valley's Allendale Campus.

  • Face To Face


The digital badge is comprised of three courses, a total of nine credits:

  • CAP 330 - Social Media Strategy
  • CAP 331 - Social Media Analytics
  • CAP 415 - Social Media Campaigns

For More Information

School of Communications
290 Lake Superior Hall
(616) 331-3668

Admissions Office