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Image of Grand Valley State University's Allendale campus. Photo was taken pre-COVID.

Advertising and Public Relations, B.A., B.S.

A bachelor's degree in advertising and public relations can lead to a rewarding career in corporate, nonprofit, government or agency settings doing meaningful work such as copywriting, media relations, corporate communications, digital communications, media planning, research, and more.

Michigan Job Growth

Advertising and public relations opportunities are projected to grow 8% in Michigan by 2024.

Hands-on Experience

Advertising and PR students receive hands-on experience working with clients in classes and internships.

Alumni Working in their Field

74% of GVSU's Michigan advertising and PR alumni find employment in their field post-graduation.

Source: EMSI 2021

Program Overview

Students choose between a Bachelor of Arts or a Bachelor of Science. A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose a focus in advertising or public relations, but they will take courses in both to prepare them for common practice in the field.

Why Study Advertising and Public Relations at Grand Valley?

Program Details