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Image of Grand Valley State University's Allendale campus. Photo was taken pre-COVID.

Advertising and Public Relations, B.A., B.S.

A bachelor's degree in advertising and public relations can lead to a rewarding career in corporate, nonprofit, government or agency settings doing meaningful work such as copywriting, media relations, corporate communications, digital communications, media planning, research, and more.

Michigan Job Growth by 2024
Hands-on Experience With Clients in Classes and Internships
of GVSU's Michigan Alumni are Employed in the Field

Source: EMSI 2020

Program Overview

Students choose between a Bachelor of Arts or a Bachelor of Science. A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose a focus in advertising or public relations, but they will take courses in both to prepare them for common practice in the field.

Why Study Advertising and Public Relations at Grand Valley?

Program Details