LAKERS TOGETHER: Grand Valley is preparing for successful learning experiences when classes resume on Aug. 31. Learn more about the plan for fall in this handbook.
A bachelor's degree in advertising and public relations can lead to rewarding careers in corporate or agency settings doing meaningful work such as copywriting, public relations writing, media planning, research, and more.
Students choose between a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.). A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose to emphasize advertising or public relations, but they take courses in both to prepare them for common practice in the field.
Undergraduate students in this major study at Grand Valley's Allendale Campus.Format:
Students study a variety of topics within the major, including:
Graduates from the integrated advertising and public relations major have a wide variety of opportunities for employment in different fields. They have had success working locally and nationally within:
This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.
You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.
The B.A. or B.S. in Advertising and Public Relations at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.
Source: EMSI, 2020
Visit the Admissions website for undergraduate requirements.