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Image of Grand Valley State University's Allendale campus. Photo was taken pre-COVID.

Advertising and Public Relations, B.A., B.S.

A bachelor's degree in advertising and public relations can lead to a rewarding career in corporate, nonprofit, government or agency settings doing meaningful work such as copywriting, media relations, corporate communications, digital communications, media planning, research, and more.

Visit the program website for more information.


Available as a minor.

Program Overview

Students choose between a Bachelor of Arts or a Bachelor of Science. A minor is available. The advertising and public relations major stresses an integrated approach. Students may choose an emphasis in advertising or public relations, but they will take courses in both to prepare them for common practice in the field.

Why Study Advertising and Public Relations at Grand Valley?

  • The curriculum is geared to the demands of the industry's ever-changing standards and includes courses recommended by national panels of advertising and public relations educators and professionals.
  • Faculty members specialize in teaching communication concepts and skills that are relevant and in-demand. They have academic accomplishments and stellar professional resumes representing a variety of backgrounds in the field.
  • Coursework trains students to apply communication theories and concepts in a variety of work settings, while demonstrating the ability to think strategically, solve problems, and act ethically and legally.
  • Hands-on experience with real clients in classes, internships, GrandPR (a student-run PR firm), and the National Student Advertising Competition, in which our students have placed five times as national finalists.
  • Valuable industry connections through networking and via membership in local student chapters of the American Advertising Federation and the Public Relations Student Society of America.

Career Insights

This tool shows an overview of potential career opportunities for this major. Actual salaries, employment opportunities, and job titles may change over time.

Location & Format

Undergraduate students in this major study at Grand Valley's Allendale Campus.

Format:
  • Face To Face

Coursework

Students study a variety of topics within the major, including:

  • Campaigns
  • Ethics and law
  • Media planning
  • Public relations writing
  • Advertising and public relations technology
  • Management
  • Research
  • Copywriting
  • Graphic design

Combined Degree Programs

This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.

You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.

REAL-WORLD EXPERIENCE

Hands-on learning and other fieldwork not only deepen your mastery of your discipline but also give you the edge employers seek. Visit our experience matters page to see the work GVSU students are doing in their co-ops and internships.

Admission Requirements

Visit the Admissions website for undergraduate requirements.

For More Information

School of Communications

gvsu.edu/soc
290 Lake Superior Hall
(616) 331-3668

Admissions Office

gvsu.edu/admissions