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Image of the L. William Seidman Center at Grand Valley State University.

Business Administration, B.B.A.

The Seidman College of Business undergraduate programs provides students with business education that blends liberal arts and professional courses with practical application. The programs are designed to prepare students for careers in various business areas as well as for admission into graduate schools.

Visit the program website for more information.


7%
Michigan Job Growth by 2024
46,000
Jobs in Michigan in 2019
7%
National Job Growth by 2024

Source: EMSI, 2020

Program Overview

The undergraduate programs focus on student success in class and in building careers, by providing majors in the following areas: accounting, international business, business economics, management - MIS, entrepreneurship, marketing (including emphases in the areas of sales and distribution/logistics), finance, supply chain management, general business, operations management, general management, and human resource management.

Why Study Business Administration at Grand Valley?

  • Faculty who consult on real business issues are experts in all areas of business and have strong academic credentials.
  • Current technology is integrated into courses, including enterprise resource planning.
  • Internships that relate to your field of study allow you to earn money while getting valuable business experience.
  • Professional networking with business leaders.
  • A campus in the heart of an exciting business environment.
  • Smaller class sizes allow you and faculty to interact.
  • Study abroad opportunities prepare you for a global society by allowing you to live within another culture and meet students from around the world. Our study abroad programs are established in 25 countries and can be customized to meet your needs and interests.
  • A master of business administration (M.B.A.) is also available. Visit gvsu.edu/seidmangrad for details.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

Format:
  • Face To Face

Coursework

Students study a variety of topics, including:

  • Accounting
  • Business ethics
  • Economics
  • Finance
  • Marketing
  • Legal environments of business
  • Management

Career Options

A world of opportunity is open to business graduates, who enjoy a high job placement rate, high income potential, and careers in a wide range of business settings.

Combined Degree Programs

This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.

You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.

Skills Employers Want

The B.B.A. in Business Administration at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings in the business field.

  • Selling Techniques
  • Forecasting
  • Strategic Planning
  • Sales Management
  • Budgeting
  • Customer Relationship Management
  • Project Management
  • Business Development
  • Accounting
  • Customer Satisfaction

Source: EMSI, 2020

Admission Requirements

 

Direct Admission

Each year, the Seidman College of Business admits a select few students directly into the business college as first-year students. This honor is reserved for students who have a 26 or higher composite score on the ACT, or a score of 1240 and higher on the SAT, and a 3.5 or higher high school GPA. 

Secondary Admission

For students not admitted as first-year students, the Seidman College of Business's admission criteria require students to have

  1. completed at least 55 semester hours (junior status);
  2. achieved a 2.5 or higher overall GPA; and
  3. completed select courses with a 2.5 or higher combined GPA. Transfer student grades for comparable classes being transferred into Grand Valley will be used to calculate this combined GPA.

Visit catalog for more details. 

For More Information

Seidman College of Business

gvsu.edu/seidman
50 Front Avenue SW
(616) 331-7500

Admissions Office

gvsu.edu/admissions

 

“In addition to top notch academics, the Seidman business program offers the flexibility to gain real world experience through internships. Faculty have a wealth of industry knowledge and are a key resource for students.”

CHELSE HAWKINS '16
INTERNATIONAL BUSINESS AND MARKETING