Visual Literacy

There is a good chance that GVSU faculty use visual content in our course instruction. Examples include sculpture, charts, maps, paintings, video, drawings, physical objects, photographs, natural settings and even live performances. How effective we are in using such content? The cross-departmental Visual Literacy Team (VLT) conducted a faculty survey back in December, 2019 and here are the results. 

How GVSU Faculty Integrate Visual Content in Their Teaching (an infographic)

 

The team is using this information to develop faculty professional development in the concept of visual literacy and in the recommended practice for using visual content. The training will be pilot tested in the fall. On behalf of the VLT; we thank all of you who took the time to complete the survey and inform our work. Contact team leader Salvatore Alaimo at alaimos@gvsu.edu with any questions concerning this information or the work of the team.

Visual Literacy definition and standards

Association of College and Research Libraries (ACRL) visual literacy definition and standards.

International Association of Visual Literacy

The International Visual Literacy Association (IVLA) is an interdisciplinary organization of professionals working toward a fuller understanding of the way we derive meaning from what we see and the way we interact with our visual environment.

Cover of International Journal of Visual Literacy

The International Journal of Visual Literacy publication is available through the GVSU libraries.


Helpful Videos

  • Visual Literacy. (2018). Makematic. 4:35 – available from GVSU University Libraries (Infobase Films on Demand)
  • Introduction to Art: Visual Literacy. (2016). Discovery Education. 27:43 – available from GVSU University Libraries (Infobase Films on Demand)
  • What is visual literacy with Steve Moline. (2008). Stenhouse Publishers. 45:00 – available from GVSU University Libraries (Alexander Street)
  • Introduction to photography and visual literacy(2005).  San Mateo County Community College District. Films Media Group.  – available from GVSU University Libraries (Infobase Films on Demand)
  • What is Visual Literacy? (with Brian Kennedy). (2013). Toledo Museum of Art. 15:30. – available through YouTube
  • TEDxDartmouth - Brian Kennedy - Visual Literacy: Why We Need It. (2010). 16:03. – available through YouTube
  • Martin Scorsese on the Importance of Visual Literacy. (2012). Edutopia. 10:43 – available through YouTube


Bibliography of Resources

 

Baines, L. A. (2008). Teacher’s guide to multisensory learning. Washington, D.C.: Association for Supervision and Curriculum Development.

Benjamin, Walter. (1968). The Work of Art in the Age of Mechanical ReproductionIlluminations. New York: Schocken Books.

Berger, John. (1973). Ways of Seeing. New York: Penguin Books.

Burmark, Lynell. (2002). Visual literacy : learn to see, see to learn. Alexandria, Va.: Association for Supervision and Curriculum Development.

Campos Alfredo,  Jose Luis Marcos, and Maria Angeles Gonzalez. (1999). Emotionality of Words as Related to Vividness of Imagery and ConcretenessPerceptual and Motor Skills 88: 1135–1140. 

Eilam, B., & Ben-Peretz, M. (2012). Teaching, learning, and visual literacy: The dual role of visual representation. New York: Cambridge University Press.

Elkins, J. (Ed.). (2009). Visual literacy. New York: Routledge.

Messaris, Paul. 1994. Visual Literacy: Image, Mind and Reality. Boulder: Westview Press, Inc.

Mitchell, W.J.T. 1986. Iconology: Image, Text, Ideology. Chicago: University of Chicago Press.

Mitchell, W.J.T. 1995. Picture Theory. Chicago: University of Chicago Press.

Mitchell, W.J.T. 2005. What do Pictures Want: The Lives and Loves of Images. Chicago: University of Chicago Press.

Nisbett, Richard E. and Lee Ross. 1980. Human Inference: Strategies and Shortcomings of Social Judgment. Englewood Cliffs: Prentice Hall.

Pink, S. 2021. Doing Visual Ethnography: Monash University, Australia