University departments, administrative units, and some centers should have a tertiary logo for their unit. Individual academic programs do not get unique tertiary logos and should use a college, division, or a primary university logo on their materials.

Like with all Grand Valley logos, creating your own tertiary logo is strictly prohibited.

A tertiary logo is comprised of the primary full logo with the unit's name below the logotype. 

(A) University Marketing markleft 
(B) University Marketing marktop

When the logomark is set to the left of the logotype, we refer to the tertiary logo as being "markleft". When the logomark is set above the logotype, we refer to the tertiary logo as being "marktop".

Tertiary logos must be used in GVSU blue, black, 2-color (blue logomark/black logotype) or white (reversed). 

These color variants are included in the tertiary logo package provided to you. Do not change the logo's color.

Minimum height guidelines ensure that the tertiary logo is legible in all printed and digital media. The minimum size requirements are based on the height of the logomark within the tertiary logo.

The logomark must be at least 0.25 inches tall on printed items, or at least 18 pixels tall on digital items.

Specialty production methods like screen printing and embroidery may require larger output than the sizes mentioned here, depending on vendor capabilities and equipment. Always defer to vendor recommendations.

Clear space is the amount of empty space surrounding the tertiary logo. Do not place other graphics or text in the clear space. 

On each side of the tertiary logo, the amount of clear space should equal 1/2 the height of the logomark.

Use the version that provides the strongest contrast against its background.

Special care should be taken when using a tertiary logo over a photo or patterned background. Avoid photos that make the tertiary logo difficult to read. Choose a tertiary logo in the color that will stand out best against the photo's colors.

Tip: Add an overlay or gradient over the background to increase contrast between the logo and the background.

• Do not stretch, distort, or rotate the tertiary logo.
   
• Do not obscure, delete, or alter any aspect of the complete tertiary logo.
   
• Do not use the logotype without the logomark accompanying it.
   
• Do not change the tertiary logo's color. 
   
• Do not add other artwork to the tertiary logo.
   
• Do not combine the tertiary logo with other logos, designs, or marks.

• Do not use the tertiary logo on a background that provides insufficient contrast.
   
• Do not place the tertiary logo where a hole-punch or binding may interfere with it. 
   
• Do not reverse the tertiary logo out to a color other than white. When using colored paper, use the blue, 2-color, or black tertiary logo. 
   
• Do not attempt to replicate the tertiary logo in a different font. 
   
• Do not add any graphic effects to the tertiary logo, such as outlines, gradients, or drop shadows.