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Overview

Remember that you're speaking for all of Grand Valley.


When you create digital content on behalf of the university, you're speaking for the university. Whether it's an email, a webpage, or a post on social media, it's critical to understand and correctly apply elements of the Grand Valley identity to what you create. Be sure to review our brand messaging, the various aspects of our visual identity, as well as our writing guidelines before proceeding.

Each section below includes guidelines, resources, and best practices for creating digital content that adheres to university policy and furthers our communication goals.

Websites

Creating a Grand Valley website, policies, and resources.

Websites →

Email Signatures

Guidelines for creating a consistent, professional email signature. 

Email Signatures →

Mobile Apps

Process, planning, and development guidelines for creating and maintaining a GVSU-related mobile application.

Mobile Apps →

Social Media

Guidelines and resources for consistent, brand-aligned imagery across your social media channels.

Social Media →

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Page last modified September 30, 2025