Part of the Public Affairs and Communications Division, we are proud to work with campus communicators to bolster Grand Valley’s reputation as a public institution that harnesses grit, ingenuity, openness, and kindness to modernize higher education.
Mission
We seek to provide tools and services that inspire and enable faculty members, staff members, students, and alumni to enhance the image and visibility of the university.
Vision
We envision a future where the university’s faculty, staff, and students are provided with research-based messaging that creates pride and enables them to tell authentic stories about Grand Valley that enhance its image and reputation, and the university’s constituencies are served a truthful image of Grand Valley’s commitment to empower learners in their pursuits, professions, and purpose.
Values
We adhere to the core values outlined in the university strategic plan in making decisions and setting goals: Innovation, Integrity, International Perspectives, Inquiry, and Inclusive and Equitable Community.
Related Resources
Identity
The Identity site is the central resource for Grand Valley's brand and identity standards. The site covers our brand strategy, messaging, visual identity, policies, online standards, templates, and more.
Web Team
The Web Team in University Marketing provides the Grand Valley community with a full range of web strategy, custom development, CMS support, and assistance with online forms, registration, and e-commerce.
University Communications
The University Communications department handles media relations, news releases, photography and videography services, crisis communications, social media consultation, and more.
Promotions Office
The Promotions Office is a student-powered team that offers many creative services to the campus community, including graphic design, print, photo, video, campus posting, Laker Hub digital signage opportunities, and more. Departments within the Division of Student Affairs as well as student organizations seeking marketing support are encouraged to reach out to Promotions.