Skip to main content
Using these key messages and proof points in your written and verbal communications supports and reconfirms Grand Valley's brand and consistency in messaging.

The university’s key messages are derived from Grand Valley’s mission, vision, and values, as well as research with the university’s constituency groups.

Brand Promise Messaging

Highlighting academic excellence, first-rate faculty, equity, accessibility, and affordability
A student in shadow walks past the window with the Science Building in its reflection
  • Named one of the Top Public Schools in America by U.S. News & World Report, 2025.
     
  • Named one of the Best Colleges in the Midwest by The Princeton Review, 2026.
     
  • Lower tuition than most Michigan public universities, including Michigan State, Michigan Tech, and Wayne State. 
     
  • 44% of four-year grads leave with no debt (‘23-’24).
     
  • $319M+ in financial aid awarded to 22,600+ students in one year (‘23-’24).
     
  • Enrolls students from every Michigan county, across the U.S., and 77 countries.
  • Multiple campuses and regional centers across Michigan provide increased access.
     
  • Grand Valley’s programs and partnerships directly support local and statewide economies.
     
  • 94% of faculty members hold a doctorate or terminal degree.
     
  • Small classes (average of 24 students, 15:1 student-to-faculty ratio) offer personal attention from outstanding faculty members.
     
  • Faculty members mentor students through research, blending academics with real-world experience.
     
  • Grand Valley is a Fulbright Top Producer with over 55 faculty and staff members who have earned awards since 1964.

Brand Pillars Messaging

Highlighting innovation, inclusion, and commitment to breaking down barriers
Seidman Center in spring
  • 100+ of our academic programs touch on STEM or health professions.
     
  • Home to one of the largest state-of-the-art health simulation centers in Michigan.
     
  • Our Mary Idema Pew Library and Learning Commons was purpose-built for 21st-century, collaborative learning. 
     
  • Our liberal education foundation connects to career paths while encouraging critical thinking.
     
  • Numerous student support services, cultural centers, and diverse student organizations.
     
  • Named a Top 100 degree-producing school for minority students.
  • Awarded the 2025 Seal of Excelencia Award for service to Latino students.
     
  • Faculty members are known for accessibility, mentorship, and personal engagement.
     
  • Community programs and sustainability efforts (LEED) demonstrate our values in action.
     
  • Students can take advantage of over 4,000 study abroad opportunities.
     
  • Multi-campus experience combined with online learning gives Grand Valley students the benefits of a large university with the personalized attention of a small school.

Brand Tagline Messaging

Highlighting transformation and student outcomes
The fountain in Zumberge Pond on a summer day
  • 4,963 students participated in experiential learning in 2024.
     
  • Undergraduate students collaborate with faculty members on research projects that would only be available to graduate students at other schools.
     
  • City Campus integrates academics with hands-on experience in thriving industries.
  • Our graduates have a 94% placement rate with 97% employed or pursuing grad school.
     
  • 86% of grads are working in Michigan, directly contributing to the region’s growth.
     
  • The Peter C. Cook Leadership Academy at the Hauenstein Center prepares 60+ students each year to transform their communities through leadership and service.
PREVIOUS SECTION
Page last modified September 30, 2025