University divisions, colleges, and some donor-named centers may request and use a secondary logo. 

As with all Grand Valley logos, creating your own logo is strictly prohibited.

A secondary logo is comprised of the logomark adjacent to a uniquely created logotype. The logotype includes the unit's name and "Grand Valley State University" below it. 

(A) Division of Academic Affairs markleft 
(B) Division of Academic Affairs marktop

When the logomark is set to the left of the logotype, we refer to the logo as being "markleft". When the logomark is set above the logotype, we refer to the logo as being "marktop".

Secondary logos must be used in GVSU blue, black, 2-color (blue logomark/black logotype) or white (reversed). 

These color variants are included in the secondary logo package provided to you. Do not change the logo's color.

Minimum height guidelines ensure that the secondary logo is legible in all printed and digital media. The minimum size requirements are based on the height of the logomark within the secondary logo.

The logomark must be at least 0.25 inches tall on printed items, or at least 18 pixels tall on digital items.

Specialty production methods like screen printing and embroidery may require larger output than the sizes mentioned here, depending on vendor capabilities and equipment. Always defer to vendor recommendations.

Clear space is the amount of empty space surrounding the secondary logo. Do not place other graphics or text in the clear space. 

On each side of the secondary logo, the amount of clear space should equal 1/2 the height of the logomark.

Use the version that provides the strongest contrast against its background.

Special care should be taken when using a secondary logo over a photo or patterned background. Avoid photos that make the secondary logo difficult to read. Choose a secondary logo in the color that will stand out best against the photo's colors.

Tip: Add an overlay or gradient over the background to increase contrast between the logo and the background.

• Do not stretch, distort, or rotate the secondary logo.
   
• Do not obscure, delete, or alter any aspect of the complete secondary logo.
   
• Do not use the logotype without the logomark accompanying it.
   
• Do not change the secondary logo's color. 
   
• Do not add other artwork to the secondary logo.
   
• Do not combine the secondary logo with other logos, designs, or marks.

• Do not use the secondary logo on a background that provides insufficient contrast.
   
• Do not place the secondary logo where a hole-punch or binding may interfere with it. 
   
• Do not reverse the secondary logo out to a color other than white. When using colored paper, use the GVSU blue, 2-color, or black secondary logo. 
   
• Do not attempt to replicate the secondary logo in a different font. 
   
• Do not add any graphic effects to the secondary logo, such as outlines, gradients, or drop shadows.