The Grand Valley logomark can be used as a graphic element to enhance materials and increase familiarity with our visual identity. It can also be used as a decorative stand-alone element. 

For external-facing materials, the appropriate primary logo should be present in addition to the stand-alone logomark. 

At least 50% of the width and height of the logomark must be visible when cropped off the edge of a composition. 

Do not crop the lower half of the logomark if the top of the V is not visible.

Logomark can be filled with any of GVSU’s colors.

While transparency and gradients are allowed, no additional strokes, drop shadows, bevels, or textures should be added to the stand-alone logomark graphic. 

Logomark can be placed over photography, but do not use logomark as a photo container. Do not put words inside the logomark. 

While artificial filters like bevels or drop shadows are not allowed, print finishing treatments such as embossing, debossing, foil stamping, and varnish are allowed. Due to the structure of this graphic, die-cutting is not recommended. 

The brand tagline graphic can be used on materials that speak to the Grand Valley brand. It can be used alone as a primary message or placed in a layout as a graphic element.

The tagline graphic does not take the place of a Grand Valley logo. Any piece employing the tagline graphic requires the existing presence of a Grand Valley logo. Do not alter the tagline graphic.

The Story Behind Our Brand Tagline →