Our Brand
Whether a traditional undergraduate, a working adult, or anyone else with a desire to learn, Grand Valley is committed to making higher education affordable, flexible, and career-focused, while connecting students with opportunities to build valuable skills and hands-on experience before graduation.
Employers need talent that is educated and experienced, adept with the latest technology, and able to think critically and creatively while acting responsibly. By delivering a future-focused education that also builds well-rounded individuals, Grand Valley is a trusted partner for employers seeking career-ready professionals.
To support our brand promise in your materials, use our Key Messages about academic excellence and first-rate faculty as well as equity, accessibility and affordability.
At Grand Valley, grit means having the determination to work hard and overcome any challenges. No matter where students are coming to Grand Valley from or where they happen to be in their college journey, we empower them with the resources and support to persevere and succeed.
Ingenuity at Grand Valley is about thinking big and acting boldly. It’s a mindset rooted in innovation, where students are encouraged to be creative problem-solvers and forward-thinkers. Inspired by our founders’ entrepreneurial spirit, Grand Valley is reshaping what higher education can look like — more hands-on, more flexible, and more impactful — and how it can deliver greater value.
Kindness is woven into the culture at Grand Valley. It’s about respect, community, and creating a space where everyone feels welcome and supported. We operate with empathy, building lifelong relationships, and championing one another today and throughout our lives. Kindness isn’t just about doing well — it’s about doing good and making a positive impact in the world.
Grand Valley is unapologetically committed to access and inclusion. Through initiatives that span far beyond our campus walls, the university is breaking down traditional barriers to education to meet our students’ evolving needs. No matter one's age, background, or desired path forward, Grand Valley opens the door for them to learn, grow, and thrive — on their terms.
To support our brand pillars in your materials, use our Key Messages about innovation, inclusion, and commitment to breaking down barriers.