Visual Identity
Overview
Our identity’s visual elements — our logos, typefaces, colors, and imagery — bring the Grand Valley brand to life.
A visual identity is a set of components that provides a consistent and recognizable image for customers and community. Visual identity involves the graphic design of printed materials and websites, but also includes architecture, landscape, environmental design, and other visible aspects of an organization.
It is important to note that visual identity addresses sighted people. Those without sight cannot interact with visual identity as they do with messaging, employee interaction, or other non-visual aspects of brand expression.
Each section linked below includes guidelines for proper usage and application in order to ensure the brand is consistently applied across all university materials.
Logos
How to correctly use the primary Grand Valley logo, secondary and tertiary logos, and other university marks.
Color
Color palettes, breakdowns, and guidelines for use.
Typography
Acquire and use our official typefaces and their acceptable substitutes.
Graphic Elements
Guidelines for using the logomark and resources for other graphic elements.
Photography
Best practices regarding the use of photographic imagery in your communications.
Video
Best practices regarding the use of video content in your communications.
Looking for the Omni Visual Identity Standards?
An overview of the Omni visual identity and its standards is available to the communicators who rely on it. A valid Faculty/Staff GVSU login is required to view this resource.