Alternatives to Printing
As of May 2020, in order to reduce printing costs and save paper, Grand Valley issued a directive to move all printed communications to digital formats. All exceptions must be approved by a vice president or academic dean.
The university offers a number of cost-effective and simple alternatives to traditional printed marketing materials. These options provide more opportunity to change and update messaging and save printing time and costs.
All of these options are economical, they meet Grand Valley’s accessibility benchmarks, they are more timely than print, and there is no waste. Most include analytics tools to measure effectiveness. These digital options are already accepted as best practices at universities across the state and around the country.
Brand University is a series of hands-on, two-hour modules designed to help those responsible for marketing and communications in departments and programs do their jobs more effectively and efficiently.
The following modules will be available throughout the year in Allendale and Grand Rapids. Please check Sprout for details and to register.
Brand University: Telling Our Stories Through Visuals This intensive module help those responsible for department or program communications better use video and photography in their marketing. Presented by experts from Institutional Marketing, University Communications, and the Promotions Office.
Brand University: Simple Tools for DIY Marketing This interactive module will get down and dirty with creating program flyers, PowerPoint presentations, retractable banners, tablethrows, and Grand Valley’s new BluePrint storefront of branded templates. Led by Institutional Marketing.
Brand University: Improving Your GVSU Website Put the power of Grand Valley's website to work for your department or program. Learn to leverage the strengths of Grand Valley's CMS system, become proficient in accessibility requirements, get tips on writing for the web, explore Site Improve, and put search engine optimization to work for you. Facilitated by Institutional Marketing.
Brand University: Online, Email, and Social Media Marketing Basics Discover why digital marketing is perhaps your most effective and efficient way to reach and engage your audience. From email marketing to online advertising to creating social media campaigns, this module will give you the practical experience you can take back and use in your job the next day. Presented by University Communications and Institutional Marketing.
Brand University: Virtual Update June 2020 Presenters from Institutional Marketing and University Communications brought attendees up to date on ad campaign messaging evolution from Laker Effect to Next is Now before, during, and after the pandemic stay-home order. Tools to address this year's money-saving print restrictions, as well as several other communications tools and initiatives were also discussed. You can watch the presentation and find links to the resources discussed here.
Visit these resources for help telling the Grand Valley story.
Student, Faculty, and Alumni Profiles: gvsu.edu/LakerEffect
Accountability Report: gvsu.edu/accountability
Awards and Recognitions: gvsu.edu/recognition
Sustainability Information: gvsu.edu/sustainability
Diversity and Inclusion Information: gvsu.edu/diversity
Economic Impact Report: gvsu.edu/economicimpact
Quick Facts: gvsu.edu/about.htm
Office of Institutional Analysis: gvsu.edu/ia/
Institutional Marketing develops marketing plans, advertisements, websites, and publications; monitors the use of the logo; and conducts market research.
University Communications provides services such as strategic communications, crisis communications, public relations, media relations, social media, photography, videography, media training, and publishing, including FORUM and Grand Valley Magazine. They also televise and webcast select live Laker athletics events.
The Promotions Office united young creatives of Grand Valley that strive to create a community of growth in design, advertising, and communication. Our goal is to provide clients with aesthetically and conceptually engaging design and videos that strongly communicates our clients vision.
The Copy Center makes color and black and white copies, binding, and UPS mailing.
Email Signature Generator
Generate your university-approved, personalized email signature compatible with Outlook and other email programs. Our email signature generator was developed to standardize the content in email signatures, but the font size may appear different depending on browsers and devices. We recommend that you make any necessary format changes in your email settings.
Your signature may include a logo and university social media icons in addition to the information the standard signature includes. Any additional information you add, including words or logos, must be “of and concerning the university”. Learn more about the email signature policy.
An email signature is NOT required.
Please use one of Grand Valley's "Circle G" logomarks on the right for social media avatars.
You may download one of the approved avatars; the options are seen to the right and the downloadable images correspond with the grid.
If you are applying any logos, type treatments, or verbiage registered for trademark by Grand Valley State University to items that will be commercially printed or resold, your vendor must be licensed through College Licensing Company (CLC).
To register, a vendor may apply for a license.
Institutional Marketing looks for the following attributes when specifying paper for printed communications:
- Domestically manufactured
- Paper that is manufactured with paper fibers from certified sustainable forests (Forest Stewardship Council or Sustainable Forestry Initiative)
- Emissions-free renewable energy used in the manufacturing of the paper or carbon neutral paper
- Elemental chlorine-free (ECF)
- Alternative fiber paper
- Carbon neutral paper
- Paper from mills that have received third party certifications such as Green-e, Green Seal