Logos


Grand Valley's identity incorporates a range of elements that make our communications distinct.
Our logos play a key role, identifying where our communications come from and what they represent.

 

Keep it Consistent

A brochure, letterhead, and postcard displaying the Grand Valley logo.

When you use Grand Valley's name and logos, you communicate on behalf of the university. Clearly and prominently display the Grand Valley logo on each communications piece.

Use it Right

A registered trademark circle-R icon, a shield icon, and a TM icon.

Our logos are registered trademarks, so it's critical that they are correctly used. Registered trademark regulations require us to actively monitor our logos for proper usage, else we risk losing our trademark.

Keep it Going

Icon of two people talking and an icon of a storefront with a checkmark of approval on it

Share this site with other campus communicators and vendors who work on Grand Valley projects. Consistently referring and adhering to these guidelines will leverage and enhance the university's reputation.


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Grand Valley Logo

Image of 3 Grand Valley logos: one marktop, one single-line, one markleft

Logo Permissions


In order to protect the integrity of our registered trademarks, we categorize our permissions based on the user's role and intent. Don't fall into one of the categories listed? Contact us for clarification.

Faculty and Staff

Faculty and staff members may use the Grand Valley logo for university-related projects. Usage is subject to the standards on this site.

Commercially printing or reselling any items containing our trademarked logo must be done through one of our licensed vendors.

View licensed vendor list ⇒

Students and Alumni

Students and alumni are not allowed use the Grand Valley logo for individual/personal projects. This includes (but is not limited to) class projects, websites, resumés, conference and presentation materials, or personal promotions.

Registered Student Organizations

Once approved by Institutional Marketing, a registered student organization may use a Grand Valley logo. Usage is subject to the standards outlined on this site.

Commercially printing or reselling any items containing our trademarked logo must be done through one of our licensed vendors. 

Request logo use approval ⇒

View licensed vendor list ⇒

Vendors

Vendors are allowed to use the Grand Valley logo if they are registered with IMG College Licensing. Usage is subject to the rules outlined on this site.

Apply for a license ⇒

View licensed vendor list ⇒

  

Logo Components

  

The complete Grand Valley logo (also referred to as our "signature") has two main components: the logotype and the logomark.  

The logotype is the uniquely-drawn set of characters that form “Grand Valley State University”. The logomark is the "circle-G" shape. The combination of the two constitutes the university's official logo.

The signature may include our primary web address, but this is not a required component of the logo.

Treat the logo as artwork, not as typography. It cannot be accurately reproduced with any typeface and should not be modified in any way.

A bracket near the "circle G" is labeled "Circle G logomark". A bracket near the words "Grand Valley State University" in the logo is labeled "logotype". A bracket near the "www.gvsu.edu" is labeled "web address (optional)".


 

Logo Setups

  

(A) Markleft signature
Logomark horizontally centered left of two-line logotype. 

(B) Marktop signature
Logomark vertically centered above two-line logotype. 

(C) Single-line signature
Logomark horizontally centered left of one-line logotype.

Three Grand Valley logos—one markleft, one marktop, one single-line. The letter "A" is next to the markleft logo, "B" is next to the marktop logo, and "C" is next to the single-line logo.


 

Logo Minimum Dimensions

  

A markleft logo with "at least 1.25 inches or 90 pixels" beneath it.

Markleft logo width must be ≥1.25 inches (print) or ≥90 pixels (digital).

A single-line logo with "at least 2 inches or 144 pixels" beneath it.

Single-line logo width must be ≥2 inches (print) or ≥144 pixels (digital).

A marktop logo with "at least 1 inch or 72 pixels" beneath it.

Marktop logo width must be ≥1 inch (print) or ≥72 pixels (digital).

 

Logo Color

  

The Grand Valley logo must be blueblack2-color (blue logomark and black logotype), or white (reversed).

Do not change the logo's color.
 

How to use our official colors ⇒

4 marktop Grand Valley logos: one black, one Grand Valley blue, one 2-color, and one white.

 

 

Logo Website

 

The logo is available in versions with and without the official Grand Valley web address centered beneath the logotype. Both are appropriate for use. 

Treat the web address as part of the logo artwork. Do not alter or customize the web address.

The option to add a custom web address to a Grand Valley logo applies to combination logos only.

The Grand Valley logo without the web address and a green checkmark beneath it, the logo with the web address and a green checkmark beneath it, and the logo with a custom web address and a red "X" beneath it.

 

 

Logo Contrast

  

Use the version that provides the strongest contrast against its background. Avoid placing the logo on a visually busy background.

Tip: If printing in black and white (greyscale), use the black logo.

A white Grand Valley logo against a dark blue background and a black Grand Valley logo against a light grey background.


  

Logo Clear Space

  

Clear space is the amount of empty space surrounding the Grand Valley signature. Do not place other graphics or text in the clear space.

On each side of the signature, the amount of clear space should equal the height of its logomark.

A Grand Valley markleft logo with boxes around it.


 

Solo Logomark

  

The logomark may be used on its own only if the complete logo is already present on the piece.

The logomark's color must be either white or blue.  

 

How to use Grand Valley blue ⇒

 

 

2 brochures. Both covers have an image with small circle-G logomarks on it. There is a Grand Valley logo at the bottom of the brochure cover on the left. A green checkmark is next to it. The brochure on the right does not have a Grand Valley logo on it. A red X is next to it.


 

Registered Trademark

  

The logo must include its ® registered trademark designation. Do not cut off, obscure, or attempt to alter the ® designation.
 

Registered trademark ® and copyright © use policy ⇒

A marktop Grand Valley logo. The registered trademark symbol is called out.


 

Common Logo Usage Mistakes

  

Logos that have been stretched, distorted, or rotated, overlaid with a red X.

Do not stretch, distort, or rotate the logo.

A Grand Valley logo with parts of it deleted, overlayed with a red X.

Do not obscure, delete, or alter any elements of the logo.

A Grand Valley logo missing its registered trademark symbol. This is overlaid with a red X.

Do not display the logo without the trademark symbol ®.

Circle-G logomark repeated to create a pattern background. This is overlaid with a red X.

Do not create a decorative pattern using any part of the logo.

A Grand Valley logo with a teal and white gradient applied to it, overlaid by a red X.

Do not change the logo's color.

A Grand Valley logo with a graduation cap on top of the circle-g logomark. A red X overlays the image.

Do not animate or add other artwork to the logo.

A Grand Valley logo with a line underneath it. A different logo that reads "The Center for Important Studies" is right below the line and the Grand Valley logo. A red X overlays it.

Do not combine the logo with other logos, designs, or marks.

A dark blue Grand Valley logo on a dark blue background. The background is minimally lighter than the logo, making it difficult to read. A red X overlays it.

Do not use the logo on a background that provides insufficient contrast.

A Grand Valley logo in the upper-left corner of a piece of paper. The paper is hole-punched and one of the holes cuts into the logo. A red X overlays the image.

Do not place the logo where a hole-punch or binding may interfere with it.

A Grand Valley logo on the front of a pink-colored-paper brochure. The logo is reversed out of a black rectangle, making it the same color as the paper--pink. A red X overlays the image.

Do not reverse the logo out to a color other than white. When using colored paper, use the blue, 2-color, or black logo.

The circle-G logomark next to the words "Grand Valley State University" in a font that looks similar to the logotype artwork. A red X overlays the image.

Do not attempt to replicate the logo in a different font.

The logotype on its own. A red X overlays the image.

Do not use the logotype without the logomark accompanying it.

  



Download the Grand Valley Logo

  

Be sure to review the permissions and guidelines for Grand Valley logo use on this page before proceeding.

Logo Asset Pack

  

Our all-in-one logo asset pack makes using a Grand Valley logo quick and easy. It contains all markleft, marktop, and single-line Grand Valley logos, in black, blue, 2-color, and white, including multiple file formats for both print and online use. The markleft and marktop logos also come in versions that include the GVSU web address.
 

Download Grand Valley logo asset pack (.zip, 8.6MB) ⇓ 

The various Grand Valley logos included in the logo pack.

Logo variations included in the Grand Valley logo asset pack. Note: the white logos have transparent backgrounds. The blue background boxes used in this image are to demonstrate their use.

Logo Asset File Types

Extension

Description

.eps

Intended for use on printed items
Scaleable to any size without loss of clarity
Transparent background

.png

Intended for digital use (web, social media, etc)
Transparent background
Blurry when scaled larger

.jpg

Intended for digital use (web, social media, etc)
White background (not transparent)
Blurry when scaled larger



Grand Valley Combination Logo

A 2-color marktop combination logo and a 2-color markleft combination logo. Both logos have "Institutional Marketing" included in the logo's lockup.

Combination Logo Permissions

  

Grand Valley colleges, schools, academic departments, administrative units, institutes, and centers may use a combination logo.

Please Note

Using a combination logo directly represents Grand Valley, demonstrates official status, and unifies the experience for our audiences. Creating your own unique department logo causes confusion for those interacting with the university and undermines our visual identity overall. Therefore, creating your own logo is strictly prohibited.

Combination Logo Components

  

A Grand Valley combination logo has two components: the complete Grand Valley logo and the unit’s name, which is placed beneath the logotype. This lockup functions as the unit's logo.

Treat the logo as artwork, not as typography. It cannot be accurately reproduced with any typeface and should not be modified in any way.

A Grand Valley combination logo for Institutional Marketing with "www.gvsu.edu/im" added under the unit's name. A bracket near the "Y" in "VALLEY" denotes half the height of the letter and is labeled with an "X". This "X" appears near the URL in two places.


 

Combination Logo Setups

  

Combination logos come in two setups: markleft and marktop. Single-line combination logos are not permitted.

(A) Markleft
Logomark horizontally centered left of two-line logotype. Unit name vertically centered beneath logotype.

(B) Marktop
Logomark vertically centered above two-line logotype. Unit name vertically centered beneath logotype.

Two combination Grand Valley logos: one markleft, one marktop. The letter "A" is next to the markleft combination logo, "B" is next to the marktop combination logo.


 

Additional Combination Logo Guidelines

  

Combination logo minimum dimensions, clear space, color, contrast, and registered trademark guidelines are the same that apply to the Grand Valley logo.

 

Combination Logo Web Address

  

If desired, you may add a unique web address under your combination logo. The link must direct to a page on the official Grand Valley website. This option to add a unique web address applies to combination logos only.

Font
Gill Sans (preferred), Gotham, Arial, or Helvetica

Text size
Half the letter "Y"s height in "VALLEY" (X) (Excluding letters with ascenders and descenders, i.e. "d" and "g")

Placement
Centered under the unit's name, distance from the name should equal (X)

A Grand Valley combination logo for Institutional Marketing. A bracket near the "Y" in "VALLEY" demonstrates half the letter's height, denoting it with an "X". The "X" appears next to a URL below "Institutional Marketing".


 

Request a Combination Logo

Do you represent one of Grand Valley's colleges, schools, centers, or departments and need an official combination logo? 

Request a Grand Valley combination logo ⇒



University Seal

  

The official presidential seal lends formality to communications on which it appears. It is used on very limited occasions and only by permission of the Office of the President.

Do not use the seal on any university communications without acquiring explicit permission from the Office of the President first.

Read the history of the presidential seal ⇒

Watermarked image of the university seal


 



Laker for a Lifetime Type Treatment

  

Laker for a Lifetime is the initiative promoting the idea that students continue to share their Laker Effect long after graduation—continually using their skills, training, and critical and creative thinking to positively impact the world around them in both personal and professional pursuits. The Laker for a Lifetime type treatment was developed for the promotion of activities and events that align with the initiative's principles.

Note: the Laker for a Lifetime type treatment is the only approved exception to the Grand Valley logo's "do not combine the logo with other logos or marks" rule.

A blue Laker for a Lifetime type treatment against a white background.

How do I obtain the Laker for a Lifetime type treatment files?

The Laker for a Lifetime type treatment files are not available for download on this site. You must request them from University Development

Permissions

  

Faculty and staff members, individual students, registered student organizations, and university departments may request to use the Laker for a Lifetime type treatment while promoting activities that align with the initiative's principles:

Create Awareness

  • Create a culture of engagement and philanthropy by making incoming students aware of Grand Valley’s history and mission, core values, how GVSU is funded, and its traditions
     
  • Help students understand how philanthropy changes lives
     
  • Encourage student investment of time, talent, and financial resources

Develop Gratitude

  • Create and promote traditions and rituals that honor the student, honor Grand Valley, and encourage affinity and character development
     
  • Foster Laker pride by building a sense of community within Grand Valley

Cultivate a Culture of Giving

  • Foster inclination and willingness of students to give their time, talent, and financial resources
     
  • Educate students about why they should give back and begin to encourage the behavior of giving

Components

  

The Laker for a Lifetime type treatment consists of the Laker for a Lifetime wordmark and the single-line Grand Valley logo.

Treat the type treatment as artwork, not as typography. It cannot be accurately reproduced with any typeface and should not be modified in any way.

Because the type treatment includes the Grand Valley logo, including an additional Grand Valley logo is not necessary when used.

When using the Laker for a Lifetime type treatment in conjunction with a non-Grand Valley logo, please call Institutional Marketing for consultation at (616) 331-2525.

The Laker for a Lifetime text treatment. A bracket near the words "Laker for a Lifetime" is labeled "wordmark". A bracket near the single-line GV logo is labeled "Grand Valley Logo".


 

Minimum Dimensions

  

The type treatment width must be ≥1.25 inches (print) or ≥90 pixels (digital).

The Laker for a Lifetime type treatment with the words, "at least 1.25 inches or 90 pixels" beneath it.


 

Clear Space

  

Clear space is the amount of empty space surrounding the type treatment. Do not place other graphics or text in the clear space.

On each side of the type treatment, the amount of clear space should equal the height of the "L" in "Laker".

The Laker for a Lifetime text treatment with boxes around it.


 

Solo Wordmark

  

The wordmark may not be used on its own. It must always appear with the single-line Grand Valley logo. Do not alter the wordmark or use it as part of another logo or design.

2 Laker for a Lifetime text treatments. The one on the left is missing the single-line Grand Valley logo beneath it. A red "X" is on it. The one on the right includes the single-line Grand Vally logo. A green checkmark is on it.


 

Additional Guidelines

  

Type treatment color, contrast, and registered trademark guidelines are the same that apply to the Grand Valley logo.

 

Common Usage Mistakes

  

The Laker for a Lifetime text treatment used as part of a sentence. A red "X" is through it.

Do not use the type treatment as part of a sentence.

Text treatments that have been stretched, distorted, or rotated. This is overlaid with a red X.

Do not stretch, distort, or rotate the type treatment.

Laker for a Lifetime text treatment with parts of it modified. This is overlaid with a red X.

Do not obscure, delete, or alter any elements of the type treatment.

A green Laker for a Lifetime type treatment. A red X overlays this.

Do not change the type treatment's color.

Laker for a Lifetime text treatment with a graduation cap on top of the "R" in "Laker". A red X overlays the image.

Do not animate or add other artwork to the type treatment.

A dark blue Laker for a Lifetime text treatment on a dark green background. The background is minimally lighter than the text, making it difficult to read. A red X overlays it.

Do not use the type treatment on a background that provides insufficient contrast.

A Laker for a Lifetime type treatment in the upper-left corner of a piece of paper. The paper is hole-punched and one of the holes cuts into the type treatment. A red X overlays the image.

Do not place the type treatment where a hole-punch or binding may interfere with it.

Laker for a Lifetime type treatment re-created using different typefaces. A red X overlays the image.

Do not attempt to replicate the type treatment in a different font.

Laker for a Lifetime type treatment on the front of a pink-colored-paper brochure. The type treatment is reversed out of a black rectangle, making it the same color as the paper--pink. A red X overlays the image.

Do not reverse the type treatment out to a color other than white. When using colored paper, use the blue, 2-color, or black type treatment.

The wordmark on its own. A red X overlays the image.

Do not use the wordmark without the single-line Grand Valley logo accompanying it.

Questions?

For further questions relating to the Laker for a Lifetime type treatment, contact:

Heather Rowan
kreyh@gvsu.edu
(616) 331-6093
University Development
933 Eberhard Center



Athletics Logo

  

Athletics Logo Permissions and Usage

  

The Athletics Department regulates permissions and usage of all athletics logos. Athletics marks are reserved for athletics use only. Academic units cannot use them. 

Questions and requests should be directed to the Athletics Marketing and Promotions team.

View Athletics logos usage guide ⇒

GV athletics logo


 



Agreement

By using the Grand Valley State University trademarks and resources on this site, you agree to follow the Grand Valley Identity standards — including logo and trademark guidelines — and all other affiliated rules and policies. If you have any questions, contact us at identity@gvsu.edu.