Design Elements

Please contact Institutional Marketing at (616) 331-2525 or for design direction and assistance.


Color is a very important element in recall and recognition of the university brand. That is why it is important to match Grand Valley's official colors as closely as possible in print or on the Web.

Grand Valley Colors: Pantone 301C, Black, White

CMYK: 100/45/0/26

RGB: 0/101/164

Web hexadecimal: #0065a4


Shown to the right are suggested complementary and contrasting typefaces to the logotype for use in publications. These recommended typefaces are most appropriate for our academic audiences.

It generally is preferable to use contrasting typefaces and a maximum of three per publication.




Suggested Fonts


Grand Valley's University Communications manages all official university photography and maintains the university photography archives.

For complete information about requesting files or new photography, as well as a photo release form, please visit


Grand Valley State University strives to be an inclusive environment. As such, it is GVSU's policy to comply with the Americans with Disabilities Act (ADA). Please see Grand Valley's ADA philosophy statement for more information.

To comply with the ADA, documents posted online, including, but not limited to, Adobe PDF files, Microsoft Word documents, Microsoft PowerPoint presentations, and online flipbooks, must be screen-reader friendly. Screen-reader software is a form of assistive technology that reads a screen's display aloud to the user. Learn about Making Documents Accessible.