Design Elements
There are many ways to add visual interest and consistency to your marketing materials while still maintaining harmony with the GVSU visual identity standards. Some suggestions are shown below.
Gradients

Using the GVSU color palettes
Patterns

Using subtle backgrounds or secondary design elements
Shapes and Lines
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Layout

Using a consistent, unique layout on your pieces will create a recognizable visual system
Photographic treatments

Such as duotones, black and white, etc.
Icons

Infographics and charts

Illustration

iStock.com and thenounproject.com are online resources with icons, illustrations, and additional graphics available.