Design Elements
There are many ways to add visual interest and consistency to your marketing materials while still maintaining harmony with the GVSU visual identity standards. Some suggestions are shown below.
Gradients
Using the GVSU color palettes
Patterns
Using subtle backgrounds or secondary design elements
Shapes and Lines
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Layout
Using a consistent, unique layout on your pieces will create a recognizable visual system
Photographic treatments
Such as duotones, black and white, etc.
Icons
Infographics and charts
Illustration
iStock.com and thenounproject.com are online resources with icons, illustrations, and additional graphics available.