Design Elements

There are many ways to add visual interest and consistency to your marketing materials while still maintaining harmony with the GVSU visual identity standards. Some suggestions are shown below.


Gradients

A light blue to dark blue gradient

Using the GVSU color palettes

Patterns

A geometric pattern

Using subtle backgrounds or secondary design elements

Shapes and Lines

A series of angled polygons and abstract shapes

Layout

A mockup of a brochure cover

Using a consistent, unique layout on your pieces will create a recognizable visual system

Photographic treatments

A black and white photo of the carillon with a blue overlay

Such as duotones, black and white, etc.

Icons

An icon of a diploma, a backpack, and a globe

Infographics and charts

A generic graph

Illustration

An illustration of the carillon on the Allendale campus

iStock.com and thenounproject.com are online resources with icons, illustrations, and additional graphics available.



Page last modified May 9, 2025