Marketing Career Guide

Consider joining the Business and Entrepreneurship Career Community or any other Career Community you are interested in!

Past Internship Sites:

  • Celebration Cinema
  • Grand Rapids Griffins
  • Meijer
  • Quicken Loans
  • Uccello’s Hospitality Group
  • Wood TV
  • Hex Armor
  • GR Children’s Museum
  • Aflac

Where Alumni Have Landed

  • National Account Manager – Nolan Transportation Group
  • Marketing and Event Coordinator – Gemini Publications
  • Account Manager – Digital Limelight Media
  • Marketing Coordinator – Skytron
  • Marketing Specialist – Whirlpool Corporation
  • Marketing Director – Builders Exchange of Michigan
  • Marketing Manager – Berkshire Hathaway HomeServices Michigan Real Estate
  • Marketing Analyst – Auditrax
  • Digital Media and Marketing Coordinator – WGHN FM & AM
  • Marketing and Communications Coordinator– Nolan Kamer Agency – Farm Bureau Insurance
  • On Premise Specialist for Diageo – Inspira Marketing Group
  • Marketing Wings Team Member – Red Bull
  • Product Management Specialist – Herman Miller
  • Category Analyst – Gordon Food Service
  • Category Assistant – Gordon Food Service

Spotlights

DaMar Boyd '10 & '16 Spotlight

DaMar Boyd '10 & '16

My favorite memory at GVSU is my oldest daughter being able to see me walk across the stage at graduation is one of my favorite Grand Valley memories.

Heather Sewell '12 Spotlight

Heather Sewell '12

The first snowfall of the season during my freshman year in the dorms brought several inches of snow. That evening, everyone ended up wandering out of their living centers and a giant snowball fight broke out around Kleiner and lasted for hours.

Sara Terwillegar '19 Spotlight

Sara Terwillegar '19

My favorite memory was attending every single GVSU football game throughout my four years, and getting to work on the sidelines as a sports marketing intern!

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Student Organizations to Consider

  • Advertising Club
  • American Marketing Association (AMA)
  • Council of Supply Chain Management Professionals (CSCMP)
  • Delta Sigma Pi (Professional Business Fraternity)
  • Professional Association for Design (AIGA)
  • Professional Sales Association (PSA)
  • Public Relations Student Society of America (PRSSA)

Study Abroad Programs

Study abroad and understand what consumers across the globe value, and develop ways to meet their needs. Organizations need a thorough understanding of their customers to succeed in an era of increasing competition, and they can use your knowledge to succeed.


Develop some of these technical and professional competencies to be successful:

  • Sales and analytical skills
  • Strong communication skills and ability to work with diverse clientele
  • Quantitative and qualitative analysis
  • Consumer behavior
  • Brand Management
  • Market Research
  • Marketing-related software
  • Social media marketing
  • Creativity

Graduate & Professional Programs


Additional Resources

Join a Career Community

Watch Videos to Hear from Alumni Working in the Field

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Page last modified August 23, 2022