Seidman College of Business - Marketing Department

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The essence of marketing is to understand what consumers value and to develop ways to meet their needs. Nearly half of our economy is involved in the marketing process, and marketing jobs are more readily available than in many other fields. A career in marketing will provide you with opportunities to make a difference in all aspects of business:

• Research: Marketing research is vital to a firm's success. Every business needs individuals who can gather and analyze information for future decision-making.
• Strategy: Marketing insight is critical for a firm's strategic planning. All firm activities should be guided by the firm's strategic plan and the department's strategic plan. Understanding how these plans are constructed is needed for extended success.
• Products and Services: Marketing involves identifying, designing, and branding products and services designed to suit a customer's needs.
• Place: With a marketing career, you may be involved in determining and designing where business transactions take place, whether physical or virtual. You will also be tasked with determining how to get your products to the consumer.
• Pricing: You'll play an important role in determining the prices of products and services, while helping your business to stay competitive.
• Promotion: A marketing career allows you to develop and implement promotional strategies, such as developing brands, working with advertisements, and many other creative outlets.
• Sales: A well-rounded marketing major will have an understanding of personal selling, sales management, and procurement.
• Logistics: A career in marketing can also allow you to influence how distribution channels for goods and services are selected and designed from providers to customers.

If you want a career that allows you to nurture and express your creative, interpersonal, leadership, problem-solving, and decision-making skills, marketing may be for you.