Marketing
Bachelor of Business Administration (B.B.A.)
Undergraduate Major
Grand Rapids • Face to face • 120 Credits
Marketing promotes and sells products or services by identifying customer needs, creating value, and building strong relationships between consumers and organizations.
Overview
Marketers are responsible for promoting products, services, or brands to target audiences to drive sales and increase brand awareness. Marketing experts research, advertise, and strategize to attract and retain clients.
You will explore distribution and logistics, sales and sales management, sports marketing, and multinational marketing. The curriculum covers advertising and promotion, digital marketing, marketing research and analytics, and branding, preparing you for success in various marketing and management roles.
The program features courses taught by faculty who consult on real business issues, bringing their expertise and strong academic credentials to the classroom. You will gain valuable business experience and earn money through internships related to your field of study, scheduled around your classes. Networking opportunities with successful business leaders offer advice, internships, and job possibilities. Classes are held in the vibrant business environment of downtown Grand Rapids, MI, where current and emerging technologies are integrated into the curriculum for unique experiential learning.
Admission Information
Seidman's Early Access Program
Each year, the Seidman College of Business allows early access into the business college to a select few individuals as first-year students. This honor is reserved for students who have received a 3.500 or higher high school GPA.
Seidman Success Standards
For students not part of Seidman’s Early Access program, the Seidman
College of Business permits access to upper-level (300-400) business
courses after meeting the following Seidman Success Standards:
1.
Have earned at least 55 semester hours (junior status)
2.
Established a 2.500 or higher overall GPA; and
3. Completed the
following courses with a 2.500 or higher combined GPA: ACC 212, BUS
201, ECO 210, ECO 211, MGT 268, STA 215
Seidman College of Business
gvsu.edu/seidman
50 Front
Avenue SW
3057 L. William Seidman Center
Grand Rapids, MI
49504
(616) 331-7500
Admissions and Recruitment Office
Career Opportunities
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Top skills- Reading Comprehension
- Critical Thinking
- Active Learning
- Speaking
- Active Listening
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 65,063.36 | 10% |
| $ 94,588.20 | 25% |
| $126,025.96 | 50% |
| $162,963.02 | 75% |
| $211,764.68 | 90% |
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top skills- Reading Comprehension
- Writing
- Critical Thinking
- Active Listening
- Speaking
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 36,766.77 | 10% |
| $ 47,574.51 | 25% |
| $ 64,081.53 | 50% |
| $ 89,640.84 | 75% |
| $126,214.75 | 90% |
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Top skills- Active Listening
- Speaking
- Critical Thinking
- Social Perceptiveness
- Reading Comprehension
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 52,490.14 | 10% |
| $ 67,413.37 | 25% |
| $ 92,883.00 | 50% |
| $123,231.14 | 75% |
| $171,133.39 | 90% |
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Top skills- Speaking
- Persuasion
- Active Listening
- Writing
- Reading Comprehension
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 37,130.03 | 10% |
| $ 45,600.23 | 25% |
| $ 59,961.35 | 50% |
| $ 77,274.25 | 75% |
| $ 94,635.49 | 90% |
1000+
Employers Participate in GVSU Career Events
"One of the Top Public Universities in America"
- Niche.com
85%
GVSU Students Receive Offers Before Graduation
Scholarships
Grand Valley State University offers a wide variety of merit-based
scholarships. For information on all of the scholarships that are
available to students, please visit Scholarships at GVSU.
Grand Valley offers myScholarships
(a scholarship matching tool) to help admitted students match
with GVSU scholarships, as well as external scholarship opportunities.
myScholarships will prompt you to answer questions to help match you
to scholarships for which you might qualify.
Student Organizations
Getting involved and staying engaged with our vibrant campus community help you make the most of your Grand Valley experience. Attending student life events, joining a student organization, or participating in campus recreation opportunities are all fantastic ways to maximize your college years:
Career Advising
Whether you are a first-year student, a transfer student, or a current student thinking about your career options, advising is an important part of your academic journey.
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