Sales Fundamentals
Undergraduate Badge
Grand Rapids • Face to face • 9 Credits
Businesses have an increased need for professionals with knowledge and skills in sales, including strategy, negotiation, analysis, ethics, communication, and the ability to prepare a sales presentation.
Overview
Grand Valley's Sales Fundamentals badge equips students with essential skills for business-to-business (B2B) and business-to-consumer (B2C) sales. This face-to-face program is designed for Seidman College of Business students and those interested in sales, including engineering, STEM, and adult professionals.
The coursework covers negotiation tactics, competitor responses, deal completion actions, and effective business relationship management. These topics provide comprehensive knowledge for analyzing different types of buyers, applying professional selling techniques, and understanding international marketplace dynamics.
This badge develops marketing strategy and analysis skills, prepares students to demonstrate sales presentations, and adds highly marketable skills to one's resume. It can be completed in a year, providing a competitive edge in the sales profession.
A digital badge, or badge, is a record of achievement that recognizes a student's completion of a coherent and meaningful academic experience. GVSU offers both credit and non-credit bearing badges as digital credentials. Credit-bearing badges include anywhere from 0.5 to 15 academic credits and may include additional noncredit criteria. Credit-bearing badges are also posted to the academic transcript.
Admission Information
Admissions to complete a digital badge is open to both degree and nondegree seeking students. If you are not currently a Grand Valley student, start your application here.
For current GVSU students:
- Declare your badge via myBanner. Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate badge from the drop down list, and click Submit.
- Speak with the appropriate badge coordinator to ensure criteria are being met. You will be able to track your progress toward the badge in myPath as well!
- Once you are done with the requirements, apply to receive the badge via myBanner.
- Once the completion of your badge has been verified, the badge will be posted to your student record and will be viewable on your transcript. In addition, your digital badge will be posted on Credly.com.
Seidman College of Business
gvsu.edu/seidman
50
Front Avenue SW, SCB 3030
(616) 331-7500
Career Opportunities
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Top skills- Persuasion
- Speaking
- Active Listening
- Coordination
- Social Perceptiveness
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 68,653.70 | 10% |
| $ 96,813.90 | 25% |
| $135,276.27 | 50% |
| $185,059.53 | 75% |
| $233,000.24 | 90% |
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Top skills- Speaking
- Persuasion
- Service Orientation
- Social Perceptiveness
- Active Listening
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 36,776.39 | 10% |
| $ 46,095.11 | 25% |
| $ 61,827.78 | 50% |
| $100,598.01 | 75% |
| $131,566.52 | 90% |
Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.
Top skills- Speaking
- Persuasion
- Active Listening
- Negotiation
- Social Perceptiveness
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 51,051.61 | 10% |
| $ 76,358.70 | 25% |
| $108,071.64 | 50% |
| $155,520.23 | 75% |
| $221,413.00 | 90% |
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Top skills- Persuasion
- Service Orientation
- Active Listening
- Speaking
- Negotiation
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 24,879.72 | 10% |
| $ 27,867.01 | 25% |
| $ 33,200.22 | 50% |
| $ 38,288.54 | 75% |
| $ 52,868.31 | 90% |
Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.
Top skills- Reading Comprehension
- Active Listening
- Speaking
- Critical Thinking
- Persuasion
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 34,097.54 | 10% |
| $ 42,324.65 | 25% |
| $ 59,816.99 | 50% |
| $ 87,722.20 | 75% |
| $152,569.22 | 90% |
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