Business Fundamentals
Undergraduate Certificate
Online • Face to face • Online
• 12 CreditsUndergraduate Certificate
Online • Face to face • Online
• 12 CreditsEmployers want people who understand the essentials of how a business operates. A certificate in business fundamentals from Grand Valley State University develops these skills, enhancing your major degree of study and preparing you for your future career.
Grand Valley's Business Fundamentals Undergraduate Certificate is designed for non-business majors to develop essential business skills that enhance their major degree of study and prepare them for future careers.
The coursework for the Business Fundamentals certificate requires 12 credits. Students will study topics such as accounting, finance, management, and marketing. These courses help students understand business operations, analyze financial statements, create operating budgets, manage and motivate others, and use marketing information effectively.
Studying Business Fundamentals at Grand Valley provides students with in-demand professional skills. This certificate can be completed online and includes practical guidance from faculty and support staff, ensuring students get the support they need to succeed. Certificates are a fantastic way to expand your workforce profile.
For new students, visit the Admissions website for undergraduate requirements. Upon acceptance and for current students:
[email protected]
50 Front Avenue SW
(616) 331-7500
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Top skillsAnnual Earnings | Percentile |
---|---|
$ 69,906.76 | 10% |
$ 96,381.34 | 25% |
$128,078.06 | 50% |
$168,891.08 | 75% |
$217,573.29 | 90% |
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Top skillsAnnual Earnings | Percentile |
---|---|
$ 36,776.39 | 10% |
$ 46,095.11 | 25% |
$ 61,827.78 | 50% |
$100,598.01 | 75% |
$131,566.52 | 90% |
Sell services to individuals or businesses. May describe options or resolve client problems.
Annual Earnings | Percentile |
---|---|
$ 36,125.34 | 10% |
$ 46,641.17 | 25% |
$ 66,373.08 | 50% |
$100,071.68 | 75% |
$144,650.20 | 90% |
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Top skillsAnnual Earnings | Percentile |
---|---|
$ 55,098.93 | 10% |
$ 72,761.90 | 25% |
$ 93,882.53 | 50% |
$133,548.24 | 75% |
$190,030.16 | 90% |
Enforce or ensure compliance with laws and regulations governing financial and securities institutions and financial and real estate transactions. May examine, verify, or authenticate records.
Top skillsAnnual Earnings | Percentile |
---|---|
$ 47,007.99 | 10% |
$ 53,060.80 | 25% |
$ 66,164.80 | 50% |
$ 92,539.20 | 75% |
$132,475.20 | 90% |