Welcome to the Biometrics Lab

ABOUT US STAFF CURRENT PROJECTS STUDENT RESOURCES BLOG

The Biometrics and Innovation Lab (BIL) is an interdisciplinary research center housed in the School of Communications at Grand Valley State University. Our mission is to inspire, innovate, and spark data-driven communication research and teaching to uncover human behaviors using biometrics and digital analytics tools and techniques.

We Provide:

  • Hands-on training for students in biometrics and digital analytics tools.
  • Inspiration for students and educators in social scientific research using biometrics and digital analytics tools and techniques.
  • The means to conduct interdisciplinary and applied research related to digital media, virtual reality (VR), augmented reality (AR), mobile technology, and emerging technologies like biometrics.
  • Consultancy services to agencies, community organizations, media, and professionals to tackle real-world challenges.
Student and professor in biometrics lab looking at computer. Image is in black and white

Check out our Fall 2024 Guest Speaker: Dr. Ewa Maslowska!

Techfluence Talks with Dr. Ewa Maslowska

Listen in as Dr. Ewa Maslowska discusses the history of biometrics, current uses and trends, and her own research. 

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Biometrics Blog

Research Review: "Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions"
Georgia Hessel
March 10, 2025
Research Review: "Enhancing Imaging Anatomy Competency: Integrating Digital Imaging and Communications in Medicine (DICOM) Viewers Into the Anatomy Lab Experience"
Georgia Hessel
January 24, 2025
Research Review: "Utilizing Sensory and Visual Data in the Value Estimation of Extra Virgin Olive Oil"
Georgia Hessel
January 17, 2025

Page last modified September 23, 2025
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