Faculty/Staff Directory
First Name
Imran
Last Name
Mazid
Email
mazidi@gvsu.edu
Title
Assistant Professor
Website
Office
279 LSH
Phone
616-331-2494
Field of Study
Advertising and Public Relations
About
Dr. Imran Mazid is an assistant professor in the School of Communications at Grand Valley State University. He is an award-winning scholar who conducts theory-driven and communication-centered research that explores strategic political communication, social justice advocacy, and health disparities. He investigates political campaigns on social media, the role of gender in politics, and public diplomacy. Dr. Mazid is intrigued by the role of social media in social change; therefore, he explores advocacy strategies for inclusion and diversity. He is committed to unveiling disparities in public health through transformative social science research. Dr. Mazid published research papers in prestigious peer-reviewed journals such as the International Journal of Communication, the International Journal of Strategic Communication, the Journal of Health Communication, South Asian Popular Culture, and Action in Teacher Education.
Dr. Mazid employs qualitative and quantitative methods to conduct research. His research involves empirical analysis of large data sets, primarily drawn from social media to examine strategic communication practices. More specifically, he has investigated the use of social media analytics for data mining, social media management, content planning, sentiment analysis, and campaign design. His research goal is to help organizations translate data-driven consumer insights into competitive intelligence to formulate strategic decisions.
In his free time, Dr. Mazid enjoys playing with his toddler son and cooking for friends and family.
Office Hours
M/W 10:00 a.m. - 11:30 a.m. by ZOOM appointment
Recent Publications
Please click this link to see Dr. Mazid's most recent publications.
Teaches
CAP 105: Technology in Public Relations and Advertising
CAP 210: Fundamentals of Advertising
Degrees
Ph.D., Mass Communication, Ohio University
MEd., Educational Research, Ohio University
M.A., Communication Studies, Edinboro University of Pennsylvania
M.S.S., Mass Communication and Journalism, University of Dhaka
B.S.S. (Hons), Mass Communication and Journalism, University of Dhaka
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