The Advertising and Public Relations major prepares graduates to be successful as advertising and public relations practitioners in today's fast-changing industry and society.

Graduates benefit from the liberal arts context within which technical and professional skills are developed, this includes:

Social media (Social Media Badge)
Digital communications
Communication strategy
Counseling management
Adapting to international contexts
The use of analytics for measuring results

Bottom line: Students learn not just how to do advertising and public relations, but why they are doing it and its impact on organizations and society.

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Also check out GVPRSSA (Public Relations Student Society of America GVSU Chapter) and GVAdClub (GVSU Advertising Club)

Advertising is an interdisciplinary field that combines research, consumer behavior, critical thinking, strategy, creativity (writing+audio/video/graphic production), and media planning to advance communication opportunities and solve problems for clients. Below you will find links to learn more about the professional world of advertising and what students should expect to learn in their curriculum:

National Education Executive Council (NEEC)
American Advertising Federation (AAF).

Public relations professionals help organizations manage their relationships with their various publics, using research, planning, strategy, communications tactics, and evaluation.

Here’s a link to PRSA’s page “About Public Relations.” https://www.prsa.org/about/all-about-pr

• Advertising and public relations management • Copywriting • Advertising sales • Sales promotion • Public relations writing and program development • Social media management • Media research • Media strategy and implementation • Digital advertising management •

According to the U.S. Bureau of Labor Statistics, the job outlook for Advertising, Promotions, and Marketing Managers from 2018-2028 is 8% in growth. That's twice as fast as the average!

Your journey starts here. Apply now!