The Advertising and Public Relations major prepares graduates to be successful as advertising and public relations practitioners in today's fast-changing industry and society.

Graduates benefit from the liberal arts context within which technical and professional skills are developed, this includes:

  • Social media
  • Digital communications
  • Communication strategy
  • Counseling management
  • Adapting to international contexts
  • The use of analytics for measuring results

Bottom line: Students learn not just how to do advertising and public relations, but why they are doing it and its impact on organizations and society.

 

 

 

Check out our 2020 AdPR annual report, the APRil Report!

Photo of and link to a PDF of our 2020 AdPR annual report, the APRil Report.

• Advertising and public relations management • Copywriting • Advertising sales • Sales promotion • Public relations writing and program development • Social media management • Media research • Media strategy and implementation • Digital advertising management •

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