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The Advertising and Public Relations major prepares graduates to be successful as advertising and public relations practitioners in today's fast-changing industry and society.
Graduates benefit from the liberal arts context within which technical and professional skills are developed, this includes:
- Social media
- Digital communications
- Communication strategy
- Counseling management
- Adapting to international contexts
- The use of analytics for measuring results
Bottom line: Students learn not just how to do advertising and public relations, but why they are doing it and its impact on organizations and society.
• Advertising and public relations management • Copywriting • Advertising sales • Sales promotion • Public relations writing and program development • Social media management • Media research • Media strategy and implementation • Digital advertising management •