Faculty/Staff Directory

First Name
Vivek

Last Name
Dalela

Email
[email protected]

Picture

Title
Associate Professor

Office
SCB 3118

Phone
(616) 331-7484

Department
Marketing

Expertise
• Relationship Marketing • Sales • Supply Chain Management

Biography
Dr. Vivek Dalela, Associate Professor of Marketing, at the Seidman College of Business. He earned his Ph.D. in Marketing from University of Alabama, and M.S. in Physics, and M.B.A. in Marketing from University of Lucknow (India). He has taught marketing for more than a decade now, with teaching stints both in USA and India. An active researcher, Vivek has conducted research in the areas of relationship marketing, supply chain management, and sales.

Education
PH.D., Marketing, Supply Chain Management, University of Alabama, Tuscaloosa. "A study of relationship repair in a business-to-business context." (2009). MBA, Marketing, Finance, University of Lucknow, India. (1996). MS, Physics, Fiber Optics, University of Lucknow, India. (1991). BS, Physics, Chemistry, Math. (1989)

Teaching Areas
Areas of Interest: Relationship Marketing Supply Chain Management Professional Selling

Publications
Conference Proceeding Published DIMENSIONALIZING STUDENT ENGAGEMENT IN THE NATURE OF CUSTOMER ENGAGEMENT: A MODEL TO ACHIEVE HIGHER ACADEMIC ENGAGEMENT FROM COLLEGE STUDENTS International Conference on Emerging Trends in Management December 11, 2018 Conference Proceeding Published DIMENSIONALIZING STUDENT ENGAGEMENT IN THE NATURE OF CUSTOMER ENGAGEMENT: A MODEL TO ACHIEVE HIGHER ACADEMIC ENGAGEMENT FROM COLLEGE STUDENTS International Conference on Emerging Trends in Management December 11, 2018 Journal Article, Academic Journal Published The Employee''s Perspective of Customer Relationships: A Typology October (4th Quarter/Autumn) 1, 2018. Journal Article, Academic Journal Published The Employee''s Perspective of Customer Relationships: A Typology October (4th Quarter/Autumn) 1, 2018 Conference Proceeding Published Engaging Business Partners: A Key Competitive Advantage for Indian Businesses Indian Institute of Management, December 11, 2015 Conference Proceeding Published Engaging Business Partners: A Key Competitive Advantage for Indian Businesses Indian Institute of Management December 11, 2015 Book, Chapter in Scholarly Book-New Published Partner Engagement: A Perspective on B2B Engagement January (1st Quarter/Winter) 1, 2015 Book, Chapter in Scholarly Book-New Published Partner Engagement: A Perspective on B2B Engagement January (1st Quarter/Winter) 1, 2015 Journal Article, Academic Journal Published A Generalized Multi-dimensional Scale for Measuring Customer Engagement October (4th Quarter/Autumn) 31, 2014 Journal Article, Academic Journal Published A Generalized Multi-dimensional Scale for Measuring Customer Engagement October (4th Quarter/Autumn) 31, 2014 Research-in-Progress Unsubmitted Managing Customer Relationships After Key Contact Employee Turnover (Targeted at Journal of Personal Selling & Sales Management) Research-in-Progress Unsubmitted Managing Customer Relationships After Key Contact Employee Turnover (Targeted at Journal of Personal Selling & Sales Management)

Service
Recommendations to students, Recommendation as Faculty, approximately 0.5 hours spent per year, Days. Student Organization, CSCMP Student Chapter at Grand Valley, Student Org Advisor (Professional Org), approximately 1 hours spent per year, Days, Regional. (December 2012 - Journal of Marketing Theory and PracticeAd Hoc ReviewerAugust 2013 - Present. Journal of Marketing Theory and Practice Ad Hoc Reviewer August 2013 - Present International Journal of Physical Distribution and Logistics Management Ad Hoc Reviewer, October 1, 2009 - Present. International Journal of Physical Distribution and Logistics Society for Marketing Advances Annual Conference 2010 Ad Hoc Reviewer, June 19, 2010 - December 31, 2011

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