• Relationship Marketing
• Sales
• Supply Chain Management

Dr. Vivek Dalela, Associate Professor of Marketing, at the Seidman College of Business. He earned his Ph.D. in Marketing from University of Alabama, and M.S. in Physics, and M.B.A. in Marketing from University of Lucknow (India). He has taught marketing for more than a decade now, with teaching stints both in USA and India. An active researcher, Vivek has conducted research in the areas of relationship marketing, supply chain management, and sales.

• PH.D., Marketing, Supply Chain Management, University of Alabama, Tuscaloosa. "A study of relationship repair in a business-to-business context." (2009).
• MBA, Marketing, Finance, University of Lucknow, India. (1996).
• MS, Physics, Fiber Optics, University of Lucknow, India. (1991).
• BS, Physics, Chemistry, Math. (1989).

• Relationship Marketing
• Supply Chain Management
• Professional Selling

• Conference Proceeding Published DIMENSIONALIZING STUDENT ENGAGEMENT IN THE NATURE OF CUSTOMER ENGAGEMENT: A MODEL TO ACHIEVE HIGHER ACADEMIC ENGAGEMENT FROM COLLEGE STUDENTS International Conference on Emerging Trends in Management December 11, 2018.
• Journal Article, Academic Journal Published The Employee''s Perspective of Customer Relationships: A Typology October (4th Quarter/Autumn) 1, 2018. Journal Article, Academic Journal Published The Employee''s Perspective of Customer Relationships: A Typology October (4th Quarter/Autumn) 1, 2018
• Conference Proceeding Published Engaging Business Partners: A Key Competitive Advantage for Indian Businesses Indian Institute of Management, December 11, 2015 Conference Proceeding Published Engaging Business Partners: A Key Competitive Advantage for Indian Businesses Indian Institute of Management December 11, 2015
• Book, Chapter in Scholarly Book-New Published Partner Engagement: A Perspective on B2B Engagement January (1st Quarter/Winter) 1, 2015 Book, Chapter in Scholarly Book-New Published Partner Engagement: A Perspective on B2B Engagement January (1st Quarter/Winter) 1, 2015
• Journal Article, Academic Journal Published A Generalized Multi-dimensional Scale for Measuring Customer Engagement October (4th Quarter/Autumn) 31, 2014 Journal Article, Academic Journal Published A Generalized Multi-dimensional Scale for Measuring Customer Engagement October (4th Quarter/Autumn) 31, 2014
• Research-in-Progress Unsubmitted Managing Customer Relationships After Key Contact Employee Turnover (Targeted at Journal of Personal Selling & Sales Management) Research-in-Progress Unsubmitted Managing Customer Relationships After Key Contact Employee Turnover (Targeted at Journal of Personal Selling & Sales Management)

• Recommendations to students, Recommendation as Faculty, approximately 0.5 hours spent per year, Days.
• Student Organization, CSCMP Student Chapter at Grand Valley, Student Org Advisor (Professional Org), approximately 1 hours spent per year, Days, Regional. 
• Journal of Marketing Theory and Practice Ad Hoc Reviewer August 2013 - Present.
• International Journal of Physical Distribution and Logistics Management Ad Hoc Reviewer, October 1, 2009 - Present.
• Society for Marketing Advances Annual Conference 2010 Ad Hoc Reviewer, June 19, 2010 - December 31, 2011.