Faculty/Staff Directory

First Name
Eunyoung

Last Name
Jang

Email
[email protected]

Picture

Title
Assistant Professor

Office
SCB 3082

Phone
(616) 331-7828

Department
Marketing

Expertise
• Consumer Psychology • Marketing Analytics • Marketing Research

Biography
Dr. Eunyoung Jang earned her Ph.D. in Marketing from Oklahoma State University, where she developed a deep passion for teaching and research in the field. She joined Grand Valley State University in 2024 as an Assistant Professor of Marketing. Before pursuing her doctoral studies, she led nationwide statistical research on Korean female businesses as a Research Associate at the Korean Women Entrepreneurs Association (KWEA). Additionally, she taught various marketing courses at Midwestern State University in Texas for three years. She is eager to bring her expertise in Marketing Research and Marketing Analytics to GVSU. Her research interests focus on the role of social cognition and emotions in consumer behavior. She was honored to win the Mary Kay Dissertation Proposal Award from the Academy of Marketing Science (AMS). Beyond her academic commitments, Dr. Jang treasures the time spent with her two children and her husband. These family moments provide her with a deep sense of fulfillment, allowing her to balance her professional dedication with a rewarding personal life.

Education
Ph.D. Oklahoma State University, 2021 MBA. Soongsil University, South Korea, 2013

Teaching Areas
Marketing Research Marketing Analytics

Publications
Jang, Eunyoung and Zachary G. Arens (2023), "Compensating for Interpersonal Relationships with Brand Relationships: A Two-Dimensional View," Journal of Business Research. 157, https://doi.org/10.1016/j.jbusres.2022.113575

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