Dr. Tongxi Wang earned her Ph.D. from the University of Alabama and earned her master’s degree from Michigan State University. Her research interests include gift-giving behaviors, consumer stigma, and service design. Her current research focuses on how the stigmatized cues in consumers can play a role when consumers make choices for others, particularly in contexts such as gift-giving and donations. Before starting her Ph.D., Tongxi worked as a senior marketing specialist at Seagate, where she took charge of Seagate's e-commerce business on Alibaba in China from a digital marketing perspective.
Wang, Tongxi, Carol L. Esmark Jones, Clay M. Voorhees (2025), “Looking Behind the Curtain: How Transparent Design Shapes Consumer Imagination and Enhances Purchase Intentions,” Journal of Business Research, 189, 115149.
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