Faculty/Staff Directory

First Name
Micayla

Last Name
Downey

Email
[email protected]

Picture

Title
Assistant Professor

Office
SCB 3134

Phone
(616) 331-7417

Department
Marketing

Expertise

• Consumer Behavior

Biography

Dr. Micayla Downey received her Ph.D. in Marketing from Michigan State University. She holds a B.S. in Management and Marketing from Purdue University (2016) and a Master of Science in Marketing Research from Michigan State University (2021). She also has nearly 5 years of experience working in the market research industry prior to academia where she got to answer important brand, product, and pricing questions for some of the most recognizable brands in the world (including Microsoft, Amazon, and Carfax). She currently teaches basic marketing, while her primary research interests include the role of emotions and gender in decision-making.

Education

• Ph.D., Marketing, Michigan State University. “Emotions and Payment Decisions: The Role of Math Anxiety and Gender Differences in Recurring Payments.” (2025).
• M.S., Marketing Research, Michigan State University (2021).
• B.S., Management and Marketing, Purdue University (2016).

Teaching Areas

• Principles of marketing
• Selling and sales

Service

• Student Commencement Speaker Committee

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