Faculty/Staff Directory

First Name
Kevin

Last Name
Lehnert

Email
[email protected]

Picture

Title
Professor

Office
SCB 3116

Phone
(616) 331-7471

Department
Marketing

Expertise

• Business Ethics
• Social Issues in Marketing
• Advertising Creativity

Biography

Kevin Lehnert (PhD, Saint Louis University) is a Professor of Marketing in the Seidman College of Business at Grand Valley State University.  His research interests have focused on social and cultural impacts in business, ethical decision making, pro-social consumer behavior, and advertising creativity. He has published over 20 articles in several journals including: the Journal of Business Ethics, Journal of Advertising, Business Ethics: A European Review, Psychology & Marketing, International Journal of Advertising, and the Journal of Business Research. He was awarded the Best Paper of the Year Award for 2014 in the International Journal of Advertising, the Outstanding Educator of the Year Award for GVSU in the fall of 2013 and the Glenn A. Niemeyer Award in 2023.

Education

• PH.D., Marketing / International Business, Saint Louis University. "Investigating Creativity''s Effectiveness: A Multi-Method Approach." (2010).
• MBA, Economics, International Business / Ethics, Loyola University Chicago. (2005).
• MA, Philosophy, Boston College. (2000).
• BA, Philosophy, Saint Louis University. (1998).
• BA, Psychology, Saint Louis University. (1998).

Teaching Areas

• Marketing Ethics
• Brand Management
• Marketing Strategy

Publications

• 2022. Dahlquist, S., Lehnert, K. “Toward a Dynamic Framework of Marketing Ideology” Journal of Macromarketing.
• 2022. Lehnert, K., Till, B. D., Coble, K., Arnold, M. J. The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness. Journal of Advertising.
• 2019. Sánchez, C. M., & Lehnert, K. “The unbearable heaviness of leadership: The effects of competency, negatives, and experience on women's aspirations to leadership.” Journal of Business Research.
• 2018. Cowart, K., Lehnert, K. “Empirical evidence of the effect of colorism on customer evaluations”. Psychology and Marketing.
• 2014. Lehnert, K. Park, Y., Singh, N., “Research Note and Review of the Empirical Ethical Decision-Making Literature: Boundary Conditions and Extensions”. Journal of Business Ethics.

Service

Pro Bono Consulting / Community Presentations:

• Deksia, Grand Rapids, MI – Feb – April 2023
• Grand Forum Presentation - 2019
• IxDD World Interaction Design Day @peopledesign - Panel Speaker – 2019

University / College Service:

• Chairperson Institutional Review Board (IRB) - 2019-Present
• University Conduct Pool - 2019-Present

Back to Responses