Faculty/Staff Directory

First Name
Lizz

Last Name
Hellinga

Email
[email protected]

Picture

Title
Assistant State Director

Office
SCB 1028

Phone
(616) 331-7373

Department
MI Small Business Development Center - Lead Center

Biography
Lizz Hellinga has over 12+ years of working in the Salesforce ecosystem. Her wheelhouse is working with organizations that are in the startup or growth stage that are quickly scaling. She balances the immediate business needs for a companys Salesforce instance and its related tech stack with the need for flexibility to meet future business needs as they scale. Lizz enjoys solving the challenges startups and early-stage companies face such as when and how to automate, what apps to integrate with Salesforce, changing reporting needs, and end-user adoption. Shes collaborated with the founders, C-Suite executives, and Sales/Marketing leadership and Revenue Operations to help design Salesforce to meet their companys unique business needs. She earned her undergraduate and graduate degrees from DePaul University. She also serves as a board member for the Holland Community Theatre.

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