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Faculty/Staff Directory

First Name
Brad
Last Name
Koch
Title
Associate Professor
Office
SCB 3101
Phone
(616) 331-7456
Department
Management
Biography
Dr. Koch teaches strategic management and international management. He earned his Ph.D. from the University of Arizona and his MBA from Virginia Commonwealth University. He previously served as a Visiting Professor at Nanyang Technological University in Singapore. His research interests focus on joint ventures and other international management issues in China.
Education
PH.D., Organizational Sociology, University of Arizona. "Socialism with Chinese Characteristics: The Interaction of Institutional Logics and Organizational Forms." (2004). MA, Sociology, Organizations, University of Arizona. "Social Capital in China: An Experimental Approach." (2001). MA, Economics, University of Arizona. (1996). MBA, Business Administration, Virginia Commonwealth University. (1989). BS, Management Information Systems, Virginia Commonwealth University. (1985).
Teaching Areas
International Business and Culture Strategic Management International Management
Publications
Koch, P. T., Koch, B., Menon, T., & Shenkar, O. (2016). Cultural friction in leadership beliefs and foreign-invested enterprise survival. Journal of International Business Studies, 47(4), 453-470. Koch, B. (2010). Going Against the Flow of China''s Dominant Societal Logics: A Case Study of the Sichuan Furniture Industry, International Management Review, 6(1), 71-82. Koch, P., Koch, B. (2009). Competition and Cooperation in Hong Kong: Exploring the Influences of Collectivism and Instrumental Harmony, International Journal of Chinese Culture and Management, 2(4), 291-307.
Service
College, International Business Committee, Committee Member, appointed. (August, 2007 - Present). College, Core Curriculum Task Force, (August, 2007 - Present).

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Page last modified February 3, 2026