Digital Transformation

This cutting-edge program, delivered by our top-notch faculty and industry experts, focuses on evolving manual or non-digital processes to the use of new, fast, and frequently changing digital technology to solve problems. 

This program is geared for managers and executives from Information Technology, Finance, Marketing and Operations who are interested in leading their organizations through the development of a value creating digital transformation. Because of the hands-on nature of this program we recommend that organizations consider sending two or three students that they would like to participate in creating their Digital Strategy.

Compact Commitment


One month commitment with six modules offered in a hybrid format for four hours on Friday mornings and for one hour on Wednesday evenings.

Applied Learning


Develop a Digital Strategy for your organization following a proven Digital Strategy Playbook

Competitive Pricing

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One bundled price for the entire certification from an AACSB accredited Business College with multiple attendee discounts available 

Digital Transformation Modules

Topics covered will include:

  • Digital Transformation Definition and Overview
  • Introduction to Enterprise Architecture
  • Digital Strategy Overview
  • Understanding an organization’s Current Digital State

Topics covered will include:

  • Understanding Information and Operation Technology
  • Non-technical introductions and overviews of the Converging, Exponential Accelerating Technologies that are driving Digital Transformation
  • Real world industry examples
  • Creating a Digital Agenda

Topics covered will include:

  • Understanding of the organizational and people dimension of Digital Transformation
  • Appreciation of the types of people that should (and shouldn’t) be involved in different stages of the Digital Transformation journey
  • Defining the Digital Future State

Topics covered will include:

  • Developing a “Bullet Proof”, achievable Business Case
  • Developing a Roadmap

Topics covered will include:

  • “Telling your Story”
  • Digital Transformation Program Management

Topics covered will include:

  • Participants will present the Executive Summary of the Digital Strategies that they created during the course
  • Critical Success Factors for Digital Transformation Implementation Success

All modules will include lectures, recommended readings, peer discussions, mini-case studies, and applied learning components. All materials are included in the bundled price.

Questions? Contact us:

Erika Murphy, SHRM-SCP
Director, Executive and Corporate Education
(616) 331-7026
[email protected]

Jaideep Motwani
Chair and Professor of Management
(616) 331-7467
[email protected]

Page last modified November 11, 2022