COVID-19 Webinars for West Michigan Business

The Seidman Series

Webinars designed to provide the West Michigan business community with guidance, tips, strategies, and best practices to confront the COVID-19 pandemic.


Upcoming Webinars

Date

Time

Topic

Register

   

Check back soon for additional upcoming webinars!

 

Webinar Archive

Topic

Recording Link and 
Supporting Materials

Preserving the Financial Health of Your Business in the Midst of a Pandemic
This collaborative webinar explored vital financial considerations that can help businesses survive current economic turbulence. We learned crucial insights from an auditor, a tax professional, a business valuation expert, and a commercial banker.

Panelists:
- Kevin Patterson, Audit Partner, BDO
- Katie Ferris, Grand Rapids Tax Office Managing Partner, BDO
- Kerry Bean, Managing Director, Hungerford Valuation
- Phil Clacko, Vice President & Commercial Banker, Independent Bank 
Moderator: Chris Harper, Accounting faculty, GVSU Seidman College of Business

This webinar originally aired Friday, March 19, 2021 at 1 p.m. EDT.

View Recording

Black Business Survival – Keeping the Dream Alive!
This webinar discussed some of the struggles that black-owned businesses have faced accessing financing and resources during COVID-19 and ways in which these businesses have stayed afloat.
Panelists:
- Shatawn & Nadia Brigham, Co-Owners, GR Noir
- Laura Hopson, President & CEO, EM Services, LLC
- Jessica Ann Tyson, Owner, The Candied Yam
Moderator: Ed Garner, Regional Director, Michigan Small Business Development Center (SBDC)

This webinar originally aired Friday, February 19, 2021 at 1 p.m. EDT. 

View Recording

Global Business - Persistence & Perseverance During a Pandemic
*presented in cooperation with the Van Andel Global Trade Center
Panelists:
- Dormica Oppenhuizen, Director, International Logistics & Custom Compliance, Meijer
- Mike Wall, Executive Director, Automotive Analysis, I.H.S. Markit
- Jon Lime, Vice President Global Sales, HexArmor

Moderator: Sonja Johnson, Executive Director, Van Andel Global Trade Center

This webinar originally aired Friday, November 13, 2020 at 1 p.m. EDT.

View Recording

Supplemental Materials

COVID-19 - When Crisis Strikes the Family Business
*presented in cooperation with the Family Owned Business Institute
Panelists:
- Todd Custer, President & CEO, Custer, Inc.
- Peter Hungerford, EVP & Chief Operating Officer, ADAC Automotive
- Megan Guske, President, Grand Rapids Metrology
Moderator: Ana Gonzalez, Director, Family Owned Business Institute (FOBI)

This webinar originally aired Friday, October 23, 2020 at 1 p.m. EDT.

View Recording

Successful Small Business Pivots
Panelists:
- Erica Armstrong, MC, IFMCP, Founder/Owner, Root Functional Medicine
- Steve Berkenpas, CFO, Primera Plastics
Moderator: Brooks Kindel, Growth Consultant, Michigan SBDC

This webinar originally aired Friday, August 7, 2020 at 1 p.m. EDT.

View Recording

Innovating Toward Future Prosperity
Panelists:
- Michele Zimmerman, VP of Technology, Supply Chain Solutions
- Steve Rothman, Managing Partner, IT Renaissance
- Bob Niemiec, Managing Partner, Twisthink
Moderator: Shorouq Almallah,Director, Richard M. and Helen DeVos Center for Entrepreneurship & Innovation (CEI)

This webinar originally aired Friday, July 24, 2020 at 1 p.m. EDT.

View Recording

Rethinking Customer Engagement
Panelists:
- Benjamin Gott, Founder, Box Water is Better
- Gary Mougalian, Director, Brand Management & Product Portfolio, Amway
- Kim Hafley, Marketing Director, Foster Swift Collins & Smith PC
- Dale Anderson, Growth Business Consultant, SBDC
Moderator: Eric Kennedy,Marketing Faculty, Seidman College of Business

This webinar originally aired Friday, July 10, 2020 at 1 p.m. EDT.

View Recording

Abriendo Las Puertas Nuevamente (presented in Spanish)
Panelists:
- Ana Jose, MBA, Program Manager, Transformando West Michigan, West Michigan Hispanic Chamber of Commerce
- Ruben Ramos, Managing Partner, R&R Mechanical Services, LLC
- Gricelda Mata, Founder & CEO, Lindo Mexico Restaurante Mexicano
Moderator: Dante Villarreal, VP of Business & Talent Development, GR Chamber

This webinar originally aired Friday, June 26, 2020 at 1 p.m. EDT.

View Recording

Addressing Employee Challenges
Panelists:
- John Parker, VP of Project Development, EV Construction
- Danielle Smith,VP, Global HR, Shape Corporation
- Gretchen Murphy, Chief Human Resources Officer, Service Express
Moderator: Leslie Lynch, Management Faculty, Seidman College of Business

This webinar originally aired Friday, June 12, 2020 at 1 p.m. EDT.

View Recording

Navigating Supply Chain Disruptions
Panelists:
- Frances M. Hogsten, Vice President of Global Supply Chain, Haworth
- Tom McCall, Vice President of Logistics, Meijer
- Larry Muzyk, Global Director of Procurement, Alticor
Moderator: Les Brand, CEO, Supply Chain Solutions

This webinar originally aired Friday, May 29, 2020 at 1 p.m. EDT.

View Recording

Averting Bankruptcy
Panelists:
- Douglas A. Wilterdink, Managing Partner, DWH Corporation
- Robert D. Wolford, Attorney at Law, Miller Johnson
- Holly Jackson, Attorney at Law, Kuiper Kraemer PC
- Krista Flynn, Regional President, Chemical Bank
Moderator: Chris Harper, CPA, MBA, Accounting Instructor, Seidman College of Business

This webinar originally aired Friday, May 15, 2020 at 1 p.m. EDT.

View Recording

Supplemental Materials

Understanding New Economic Realities
Panelists:
- Jim Robey, Director, Regional Economic Planning Services at the Upjohn Institute
- Dave Riley, VP of Business Intelligence & Research, The Right Place
- Kris Spaulding, Owner & President, Brewery Vivant
Moderator: Paul Isely, Associate Dean, Seidman College of Business

This webinar originally aired Friday, May 1, 2020 at 1 p.m. EDT.

View Recording

Restarting Operations Resources

Local Manufacturers of PPE

From COVID-19 to Future Prosperity for West Michigan Business
Panelists:
- J.D. Collins, State Director, Michigan SBDC
- Sonja Johnson, Executive Director, Van Andel Global Trade Center
- Andy Johnston, VP of Government & Corporate Affairs, Grand Rapids Chamber of Commerce
Moderator: Diana Lawson, Dean, Seidman College of Business, GVSU

This webinar originally aired Friday, April 17, 2020 at 1 p.m. EDT.

View Recording

Business Restart Info

Workspace Guidance

SBDC Video