Business Courses
Only want to take one class with a focus on sustainability rather than a minor or major? You can still take a variety of courses within the curriculum that also count towards General Education Credit, Issues credit, or may be required within your major.
For updated information of course listings and descriptions visit the Course Catalog
BUS 101 - Introduction to Business
Introduces the disciplines of business law, marketing, management, finance, accounting, and economics; seeks to synthesize them into a general view of business; and briefly explores business careers. Primarily for first-year students interested in business, it is open to all students except upper-division students in the Seidman College of Business.
BUS 150 - Understanding Preferred Work Styles
Four work style domains are investigated: thinking, decision making, situational responses, and taking action. A comprehensive personal assessment is utilized to understand the elements that influence an individual's preferred work style to facilitate preparedness for a successful career.
BUS 180 - Special Topics in Business
Topics covered will reflect the special interests of students and/or instructors.
BUS 201 - Legal Environment for Business
The legal, regulatory, and ethical environment in which business operates is explored, with emphasis on the regulation of business, international law, environmental law, ethics, the political and social factors influencing case and statutory law, contracts, employment law, and business organizations.
BUS 250 - Working in Teams: Application of Preferred Work Styles
Students will explore the application of their personal work style to team environments. Emphasis will be placed on how to work effectively and collaboratively within diverse teams by understanding one's role. Student will identify the demotivators that may inhibit team success.
BUS 251 - Interview Skills and Career Decision Making: Application of Preferred Work Styles
Learners will focus on career decision-making based on their preferred work style. They will use their preferred work style to explore communication using workstyle strengths in an interview setting, identify the types of work positions that fit their preferred style, and how to accentuate those attributes in career planning.
BUS 280 - Special Topics in Business
Readings, lectures, and/or discussions in specific topics not normally covered by other courses in the program.
BUS 301 - International Business and Culture
Explores how business is done in a country or region, and how culture influences business and its environment. Reviews country's history, economics, politics, government, arts, or education. Explores how business practices may differ from U.S. practices. To be taught in that country as part of a study abroad program.
BUS 310 - Marketing Yourself
Students will use marketing methods to develop a strategy for managing careers throughout their lifetime. This includes understanding how employees are selected and tactics for negotiating jobs and salaries. Students also build interpersonal, or "soft" skills necessary to succeed in various business situations.
BUS 380 - Special Topics in Business
Topics covered will reflect the special interests of the students and/or the instructor. Offered as demand warrants. Prerequisite: Admission to Seidman College of Business or by permit.
BUS 399 - Readings in Business
Independent, supervised readings on specific, advanced areas of business. Must be prearranged with appropriate faculty members. May be elected for up to three hours credit toward a B.B.A. degree. Open to juniors and seniors only. Offered on sufficient demand.
BUS 410 - SAP TS410 Certification Preparation
This course is designed to advance the understanding of the core business processes and their interactions within the SAP S/4HANA system with a focus on cross-functional integration. This course will prepare students for the SAP TS410 Certification exam that is required to become an SAP Certified Application Associate.
BUS 470 - Applied Business Solutions
Faculty directed experiential learning project using an active integration of knowledge, application, and reflection. The projects are in cooperation with corporate or nonprofit partners providing real-world applications that change from class to class. The basis of knowledge to be applied will be obtained through reading, simulation, exercises and instruction.
BUS 490 - Business Internship
This course will be used to grant business credit to students who complete internships in business, generally rather than in a specific discipline.
BUS 499 - Independent Research.
Independent research in the student's area of interest, supervised by a member of the Seidman College of Business faculty and culminating in a written and oral report.
BUS 501 - Self-Management for Leaders
The course introduces how to apply self-awareness toward the improvement of managerial leadership. Feedback through the application of a 360-degree evaluation tool will offer input to better understand an individual's leadership skills and potential. Principles of strategic thinking, emotional intelligence, and design thinking will help broaden perspective.
BUS 503 - Leading and Empowering Teams
This course provides the framework to apply best practices in building, motivating, empowering, and leading effective teams. Focus will be given to principles of leadership and influence, motivation, managing change, negotiations, and business communications.
BUS 505 - Implementing Principles of Strategic Leadership
Examines strategic planning and decision-making frameworks to understand how to best implement strategy and influence the strategic direction of an organization. Provides a consulting experience to apply business knowledge acquired in previous courses to pre-identified strategic problems faced by organizations.
BUS 506 - Business Fundamentals: Accounting and Finance
Introduction to finance and accounting concepts. Finance topics include time value of money, debt and equity differences, effective capital budgeting techniques, and sources and uses of cash. Accounting topics include financial statement interpretation and analysis, and use of accounting information for internal planning and control purposes.
BUS 507 - Business Fundamentals: Economics and Marketing
Introduction to marketing and economic concepts for enterprise leaders. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services. Develops a framework to understand the economics of production, consumer demand, supply and demand analysis, pricing strategies, and macroeconomic conditions.
BUS 531 - Legal Environment of Business
Explorations of the legal, regulatory, and ethical environment of business, with emphasis on the regulation of business and the political and social factors influencing case and statutory law. Topics covered include contracts, employment law, international law, environmental law, and business organizations.
BUS 570 - Applied Business Solutions
Faculty-directed experiential learning project using an active integration of knowledge, application, and reflection. The projects are in cooperation with corporate or nonprofit partners providing real-world applications that change from class to class. The basis of knowledge to be applied will be obtained through reading, simulation, exercises, and instruction.
BUS 610 - Management Information Systems and Org Processes
This course will examine common, operational-level organizational processes to understand the nature of such processes and the role of data and management information systems (MIS) in facilitating and integrating organizational processes. In addition, the course will provide an understanding of the strategic role of information systems in organizations and responsibilities of managers to effectively manage their information resources.
BUS 611 - Business Communication
This course provides an in-depth exploration of advanced business communication strategies that are relevant in today's business environment. Emphasizing both written and oral communication, this course integrates real-world business scenarios, critical thinking, and persuasive messaging to enhance clarity, effectiveness, and professionalism.
BUS 634 - Sustainability Principles and Practices
This course provides an introduction to, and analysis of, the fundamental theories, concepts, principles, and practices of sustainability in the global society in which we live. Students analyze and apply theories to real-world scenarios, including to their current employers and work assignments.
BUS 635 - Sustainable Micro, Small, and Medium Enterprises
Fundamental theories, concepts, principles, and best practices of sustainability in the context of small enterprises. The course will examine local enterprises, clean technology start-ups, and the development of small enterprises in the developing world.
BUS 661 - Operational Alignment for Leaders
This course provides students with the tools and techniques needed to achieve effective alignment of internal operations. The course emphasizes understanding core processes, resource optimization, performance metrics, and cross-functional teamwork to drive efficiency and consistency within an organization
BUS 680 - Special Topics in Business
Course content varies. Refer to schedule of classes to determine course description and prerequisites. Students may repeat this course under different topics. Prerequisite: Admitted to SCB or permit.
BUS 681 - Strategy
Focuses on the job of the general manager in formulating and implementing short- and long-run business strategy. An integrative course that draws on knowledge and skills acquired in other courses. Offered fall and winter semesters. Prerequisite: Completion of all other core courses or concurrently if taken in final semester.
BUS 693 - Strategic Summit Project
This course provides the culminating experience to the Master of Science in Business Leadership program. It will integrate concepts from across the program and apply them to a real-world business problem or issue businesses provide to the class through a faculty-supervised consulting project.
BUS 697 - Professional Learning
Graduate credit awarded for professional learning acquired through noncredit courses, structured, noncredit professional development programs, and professional work experiences.
BUS 698 - Washington Program
Special intensive study in Washington, D.C., for one week during the summer. Principle topics are policy development in the executive branch, government regulation, Congress (interest groups) lobbying, and domestic and international economic policy issues.
BUS 699 - Independent Study
Independent research in the student's area of interest, supervised by a member of the Seidman College of Business faculty and culminating in a written and oral report. Written permission of supervising faculty required.
Communications, Ad & PR
CAP 220 - Fundamentals in PR (Restricted to Advertising and Public Relations majors and minors).
Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Course offered every semester. Prerequisites: CAP 105, CAP 115, and WRT 150 with grade of C (not
C-) or better.
3.000 Credit hours
CAP 320 - Public Relations Management and Cases
The public relations function viewed from the management, consultant, and employee positions through use of text material and case studies. Offered fall and winter semesters. Prerequisites: CAP 220.
3.000 Credit hours
CAP 423 - Corporate Communications Writing
An advanced writing course on the research, development, and preparation of corporate communications. Uses desktop publishing. Includes brochures, annual reports, employee newsletters, executive speeches, position papers, backgrounders, corporate memos, customer letters, and crisis communications. Offered fall and winter semesters.
3.000 Credit hours
CAP 495 - Ad and PR Campaigns
Planning and presentation of a response to an advertising/public relations problem or objective of an actual organization. Includes liaison with the client organization throughout the semester and presentation to the client at the conclusion of the
semester's work. Offered fall and winter semesters. Prerequisites: CAP 310 or CAP 320; senior standing. 3.000 Credit hours
COM 303 - Debate
Instruction in techniques of argumentation and debate. Research methodology, logical analysis and argumentation, rhetorical strategies, technique of public presentation.
COM 372 - Global Communications
A global focus on the relationship between media and society. The nature of global media in a world community. Varieties of media technologies, contents, and effects. How media encourage cross-cultural unity, or increase tensions within and
between nations. Fulfills one of the Issues requirements. Offered fall semester. 3 cr.
COM 410 - Senior Seminar in Health Communication
This course serves as a bridge between the student’s academic and professional careers. The course helps students synthesize their communication education into a view of the dominant themes, issues and trends of the health communication field.
COM 438 - Communication Ethics
An upper-division course for the study of communications ethics. Students explore how language and innocence are mutually exclusive, examine how rhetoric, ideology, and information bear upon social and personal evil, and consider ethics issues relating specifically to communicative media. Focus is directed to the assessment and development of ethical sense-making.
COM 490 - Internship
A supervised work experience in an area of a student’s potential career interest. Initiated by the student, who plans the work experience with the advisor, the faculty sponsor chosen to supervise the internship, and the supervisor at the worksite.
COM 495 - Issues in Communication
Selected communications theories are examined in the context of contemporary issues/questions. Seminar-style analysis and application of concepts based on readings selected to support discussions about one or more current critical issues in
communication.
COM 634 - Ethics in Professional Communication
An examination of ethical issues and problems in professional communication. Special attention is given to understanding the connections between the communication industry and society, government, economics, and the law.
Economics
ECO 100 - Current Economic Issues
Examination of current social issues from an economic perspective, such as drugs, rent control, environmental pollution, poverty, crime, and the distribution of medical care. Recommended for students interested in current issues. Students with any economics course at ECO 200 and above cannot take this course for credit. Fulfills one of the Foundation - Social and Behavioral Sciences. Offered fall and winter semesters. 3 cr
ECO 210 - Introductory Macroeconomics
Introduction to the study of the national and global economies. Topics include the effects of government taxation and budget deficits on economic growth; ways to alleviate unemployment, inflation and international trade imbalances, and the importance of expectations and decision-making in an uncertain world. Fulfills one of the Foundation - Social and Behavioral Sciences. Offered every semester. Prerequisites: MTH 110 or MTH 122 or MTH 201, sophomore standing recommended. 3 cr.
ECO 336 - Urban & Real Estate Economics
Applies economic models and methods for understanding urban real estate markets. Topics include urbanization and urban growth; determinants of land rents and urban spatial structure; characteristics and determinants of real estate markets; location choice; transportation, poverty, crime, and education in cities; relationship between real estate markets and business cycles. Offered winter semester. Prerequisite: ECO 211 or ECO 200. 3.000 Credit hours
ECO 345 - Environmental and Resource Economics
Develops a systematic economic framework to analyze market and government allocations of natural and environmental
resources. Topics include relationships between population growth, land development, and environmental quality; regulatory
versus market oriented environmental policies; supplies and prices of mineral and energy resources; harvest and protection of forests and fisheries. Part of the Sustainability Issue. Offered each year. Prerequisites: Junior standing and ECO 200
ECO 349 - Emerging Markets Issues
Important problems in emerging markets throughout the world, such as: policies to stimulate growth via international trade; foreign aid and multinational investment in transitional economics; the use of natural resources and agriculture in economic development; and the relationship of economic development to education, health and migration. Fulfills Cultures - Global Perspectives. Fulfills one of the Issues requirements. Offered every other year. Prerequisite: ECO 210 or ECO 200. 3 cr.
ECO 350 - Gender and Economics
Analysis of gender differences in employment and earnings. Topics include allocation of time between the household and the labor market, employment and family structure, theories of discrimination, antipoverty programs, comparable worth,
parental leave, and Antidiscrimination. Historical trends and cross-cultural comparisons are discussed along with current U.S. conditions. Fulfills one of the Issues requirements. 3 cr.
ECO 369 - International Economic Issues
Selected topics in both international trade and international finance. Includes preferential trading arrangements such as NAFTA and the European Union; analysis of barriers to trade and arguments for and against protectionism; the influence of
exchange rates on capital flows; and the relationship between international trade and economic growth. Fulfills Cultures - Global Perspectives. Fulfills one of the Issues requirements. Offered every year. Prerequisite: ECO 210 or ECO 200. 3 cr.
ECO 380 - Health Economics
Application of microeconomic tools to health and medical care issues. Topics include demand for health care, economic choices of medical care providers, insurance markets, economic justification for government involvement in the medical care
system, various proposals for health care reform in the U.S. and different health care systems in the world. Part of the Health Issue. Offered fall semester. Prerequisites: Junior standing and ECO 211 or ECO 200. 3 cr
ECO 435 - Urban Economics
Topics include the urbanization process, the city as an economic system, location analysis, poverty, housing, pollution, transportation, and public finance. Fulfills one of the Issues requirements. Offered fall semester. Prerequisites: ECO
211 or ECO 200. 3 cr
ECO 643 - Health Economics
This course employs economic tools to understand issues related to health care. Students will learn how to evaluate cost- benefit analysis, assess cost effectiveness, and interpret regression analysis. Microeconomic issues include resource allocation, production efficiencies, market structure, and industry performance. Macroeconomic issues include national policy, equity, and health care reform.
Finance
FIN 330 - Ethics in Finance
This course relates ethical principles to issues faced by financial professionals in fields such as investment analysis, investment sales, corporate finance and financial institutions. A general background in moral philosophies will be provided. Offered winter semester. Prerequisite: FIN 320. 3 cr
Management
MGT 340 - Business, Social Change and Ethics
Examines the process of business development and the ethical questions that process raises. Particular attention is paid to the questions raised by market pressures, bureaucratic organization and income stratification. Fulfills one of the Issues requirements. Offered every semester. 3 cr
MGT 438 - Business Ethics
An inquiry into the relevance of the classical ethical literature to the resolution of everyday business problems. Particular emphasis will be placed on the practical usefulness of the Socratic tradition. That tradition requires that we attend to clarifying our own values as well as those of others. We will read a number of Socratic Dialogues, respond to a variety of business cases, and attend to the relationship between them and the process of understanding ourselves. Fulfills one of the Issues requirements. Prerequisite: MGT 331. 3 cr
MGT 355 - The Diversified Workforce
An examination of the experiences of different groups in the U.S. workforce, including race, ethnicity, gender, age, disability, and sexual orientation. Cultural differences are explored and a consideration is given to the ways in which organizational norms operate to include or marginalize different groups of people. Fulfills Cultures - U.S. Diversity. Fulfills one of the Issues requirements. 3 cr
MGT 466 - International Management and Multinational Corporations
A study of the managerial challenges of conducting business in a global economy. Emphasis on cultural differences and their impact on the situations and issues managers confront when working internationally. Requires senior status or approval of instructor. Fulfills one of the Issues requirements. Fulfills Cultures - Global Perspectives. Prerequisite: Senior status. 3 cr
MGT 672 - Creativity and Social Entrepreneurship
This course provides applied sustainable development tools and best practices that businesses and non-profit organizations can use to address social entrepreneurship issues using innovative, interdisciplinary, and sustainable approaches.
Marketing
MKT 350 - Marketing Management
An introduction to marketing. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services both domestically and internationally.
MKT 352 - Marketing Research
Detailed examination of business research procedures and applications. Problem definition, research design, data collection, sampling techniques, costs, etc. Case problems and projects.
MKT 354 - Distribution Institutions and Logistics
An integrated study of supply chain and distribution channels, and their institutions in the global marketplace. Topics include an introduction to the supply chains, system design, advantages and disadvantages of various channel institution types, and
the functional dimensions of supply chain and distribution management.
MKT 370 - New Product Development
This course teaches students how to develop a successful new product or service. Student teams experience the whole process involved in bringing a new product from idea to launch. Emphasis is on the application of fundamental marketing and
entrepreneurial principles required to achieve continuous innovation and sustainable competitive advantage.
MKT 375 - Marketing Ethics
The ethical implications of several current marketing public policy issues will be discussed, including consideration of each issue with regard to the responsibility of business in society. Guidelines for ethical decision-making, principles of ethical
leadership, and ethical behavior in corporate governance will also be reviewed.
MKT 451 - Marketing Strategy
A methodical analysis of a significant number of marketing cases selected from actual business experience to illustrate the application of sound principles to market planning, sales forecasting, and market management. Offered fall and winter
semesters.
MKT 651 - Marketing Management
Focuses on developing an understanding of the role of markets and marketing in the macroeconomic environment, and on providing marketing managers with the knowledge and tools they will need to successfully analyze product markets and
develop marketing strategies that will provide sustainable competitive advantage.
MKT 680 - Social Media
In-depth analysis of selected current topics and problems in marketing. Content will vary from semester to semester among the many subareas of marketing management, physical distribution, systems analysis/design, application, model building and theory; this course focuses on social media.