Social Media and Analytics
Undergraduate Badge
Allendale • Face to face • Credits
Social media analytics is the process of collecting, analyzing, and interpreting data from social media platforms to make informed decisions and measure the success of marketing campaigns.
Overview
Grand Valley's Social Media and Analytics badge program trains students in the strategic use of social media, data analytics, and campaign planning. This face-to-face program is open to both degree and non-degree-seeking students, providing flexibility and accessibility.
The coursework covers social media strategies, data analytics tools, and public relations and advertising campaign management. These topics equip students with the skills to make data-driven decisions, formulate plans, and measure campaign success.
This badge develops advanced communication and analytic skills, enhances one's resume with recognized credentials, and provides a competitive edge in various careers such as advertising, healthcare, non-profit organizations, and public relations.
A badge is a digital record of achievement that recognizes completion of a coherent and meaningful academic experience. You can link your digital badges to online résumés and portfolios, career websites, or social media. This gives you a way to share experiences, competencies, or knowledge with current and future employers, professional and community organizations, recruiters, and graduate programs.
Admission Information
Admissions to complete a digital badge is open to both degree and nondegree seeking students. If you are not currently a Grand Valley student, start your application here.
For current GVSU students:
- Declare your badge via myBanner. Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate badge from the drop down list, and click Submit.
- Speak with the appropriate badge coordinator to ensure criteria are being met. You will be able to track your progress toward the badge in myPath as well!
- Once you are done with the requirements, apply to receive the badge via myBanner.
- Once the completion of your badge has been verified, the badge will be posted to your student record and will be viewable on your transcript. In addition, your digital badge will be posted on Credly.com.
School of Communications
gvsu.edu/soc
290 Lake Superior
Hall
(616) 331-3668
Admissions and Recruitment Office
Career Opportunities
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Top skills- Speaking
- Persuasion
- Service Orientation
- Social Perceptiveness
- Active Listening
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 33,232.78 | 10% |
| $ 45,761.98 | 25% |
| $ 62,768.79 | 50% |
| $ 97,718.93 | 75% |
| $162,961.63 | 90% |
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top skills- Reading Comprehension
- Writing
- Critical Thinking
- Active Listening
- Speaking
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 36,766.77 | 10% |
| $ 47,574.51 | 25% |
| $ 64,081.53 | 50% |
| $ 89,640.84 | 75% |
| $126,214.75 | 90% |
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Top skills- Speaking
- Active Listening
- Social Perceptiveness
- Reading Comprehension
- Writing
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 33,850.66 | 10% |
| $ 45,662.41 | 25% |
| $ 58,061.93 | 50% |
| $ 79,902.36 | 75% |
| $108,031.30 | 90% |
Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.
Top skills- Speaking
- Writing
- Reading Comprehension
- Active Listening
- Critical Thinking
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 25,581.76 | 10% |
| $ 31,480.60 | 25% |
| $ 43,138.58 | 50% |
| $ 60,156.82 | 75% |
| $100,177.21 | 90% |
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