Faculty/Staff Directory

Faculty/Staff Directory

First Name
Chris A.

Last Name

Profile Photo


Assistant Professor

3114 L. William Seidman Center


  • Marketing

  • Marketing Orientation
  • Customer Centricity
  • Marketing Strategy Formation


Christian Hinsch received his Ph.D. in Marketing from the University of Missouri. Prior to entering academia, Chris was a marketing manager at Cenveo in St. Louis. His primary responsibilities at Cenveo involved pricing custom printing jobs, shop loading and managing interactions between salespeople and the firm. Over the 10 years that Chris spent with Cenveo, annual revenues grew from $10 million to over $25 million. This growth was accompanied by average profit percentages of about 10% at a time when industry profit percentages averaged 3-5% (in the one and two color market). Chris is currently an Assistant Professor of Marketing at Grand Valley State University. His research interests include studying motivations behind Internet interaction, the impact of Internet engagement on both the consumer and the firm, and social issues that accompany marketing exchange. He has published in the Journal of Personality and Social Psychology and in books dealing with the Internet and virtual interaction.

  • PH.D., Marketing, University of Missouri. "Vicarious Consumption in Internet Forums." (2011).
  • MBA, Marketing, University of Missouri - St. Louis. (2006).
  • BS, MIS, University of Missouri - St. Louis. (2001).
  • BS, Business Administration, University of Missouri - St. Louis. (1999).

Teaching Areas
  • Marketing Management
  • Marketing Strategy
  • Services Marketing
  • Consumer Behavior

  • Sheldon, K., Abad, N., Hinsch, C. (2011). A Two-Process View of Facebook Use and Relatedness Need-Satisfaction: Disconnection Drives Use, and Connection Rewards It. Journal of Personality and Social Psychology /American Psychological Association, 100(4), 766-775.

  • Department, Big Data Conference, Attendee, Meeting, approximately 6 hours spent per year, Hours, Local. (April 26, 2013).
  • University, Administered the Social Media Competition, approximately 15 hours spent per year, Hours. (January 7, 2013 - April 20, 2013).
  • College, Arrange and facilitate website meeting with advisory board members, approximately 5 hours spent per year, Hours. (April 10, 2013 - April 18, 2013).


Page last modified August 23, 2021