Faculty/Staff Directory

Jennifer

Pope

popeje@gvsu.edu

Associate Professor

3106 L. William Seidman Center

616-331-7315

• Marketing

• Nonprofit Marketing
• International Marketing
• Sustainability and the CEE Region

Dr. Jennifer A. Pope received her Ph.D. in International Business with an emphasis in Marketing in 2003. She joined the faculty at Grand Valley State University that fall. Jennifer primarily teaches multinational marketing but has an active interest in international travel and teaching. She has traveled to over 35 countries and lived in England, Germany, Taiwan, and Slovenia. She was a US Fulbright Scholar in 2016-2017 at IEDC  Bled School of Management in Slovenia.  Currently, Jennifer teaches at the DHBW in both Bad Mergentheim and Ravensburg, Germany, and has taught in Taiwan, Mexico, France, Slovenia, and Bosnia and Herzegovina. She has a long-standing relationship with IEDC Bled School of Management where she collaborates in research and teaches seminars. Her current research interests are related to examining the impact of crisis on sustainability particularly in the CEE region. 

• PH.D., International Business/Marketing, University of Texas - Pan American. "Breaking Up is Hard to Do: The Dissolution of Business Relationships in the Global Market Place." (2003).
• MBA, Marketing/General Business, University of Texas - Pan American. (1998).
• Continuing Studies, Business and Chinese, University of North Carolina. (1996).
• Continuing Education, Calculus, Shippensburg University. (1994).
• Continuing Education, Mandarin Chinese, Tainan YMCA Language Institute. (1993).
• Continuing Education, Mandarin Chinese, Taipei Language Institute. (1992).
• BA, History, German, College of Wooster. "The Journal of Philip: His Search for Prester John. A MidEval Travel Guide." (1991).

• International Marketing
• Non-Profit Marketing
• International Business Negotiations  
• International Business Strategy
• International Organizational Behavior

• Pope, J. A., Acharyya, M., Seamogano, M. A. (in press). Sustainable Innovation in times of crisis: Insights into CSR strategies and challenges for relationships with NPOs during a global crisis: A multi-case study. Vision: The Journal of Business Perspectives.
• Pope, J. A., Koch, B. J., Koch, P. (2020). Choosing between Genuine Luxury Products and Counterfeits in China. Journal of Asia-Pacific Business, 21(4). https://doi.org/10.1080/10599231.2020.1824522 .
• Pope, J. A., Bra ek-Lali, A., Purg, D. (2018). Business and Society – Making Management Education Relevant for the 21st Century (pp. 266 pages). Springer International Published AG
• Pope, J. A., Isely, P. N., Agbetunsin, B. (2017). How do we keep them coming back?: A look at individual factors impacting attendee satisfaction and intention to return to a comedy festival. International Journal of Event and Festival Management, 8(2).

• University: Graduate Council (past chair of policy subcommittee)
• Equity and Inclusion Committee (current chair)
• University Libraries Advisement Committee
• Ad hock reviewer for journals under Sustainability