Faculty/Staff Directory
Faculty/Staff Directory
First Name
Kevin
Last Name
Lehnert
Email
lehnertk@gvsu.edu
Title
Professor
Office
3116 L. William Seidman Center
Phone
616-331-7471
Department
- Marketing
Expertise
- Business Ethics
- Social Issues in Marketing
- Advertising Creativity
Biography
Kevin Lehnert (PhD, Saint Louis University) is a Professor of Marketing in the Seidman College of Business at Grand Valley State University. His research interests have focused on social and cultural impacts in business, ethical decision making, pro-social consumer behavior, and advertising creativity. He has published over 20 articles in several journals including: the Journal of Business Ethics, Journal of Advertising, Business Ethics: A European Review, Psychology & Marketing, International Journal of Advertising, and the Journal of Business Research. He was awarded the Best Paper of the Year Award for 2014 in the International Journal of Advertising, the Outstanding Educator of the Year Award for GVSU in the fall of 2013 and the Glenn A. Niemeyer Award in 2023.
Education
- PH.D., Marketing / International Business, Saint Louis University. "Investigating Creativity''s Effectiveness: A Multi-Method Approach." (2010).
- MBA, Economics, International Business / Ethics, Loyola University Chicago. (2005).
- MA, Philosophy, Boston College. (2000).
- BA, Philosophy, Saint Louis University. (1998).
- BA, Psychology, Saint Louis University. (1998)
Teaching Areas
- Marketing Ethics
- Brand Management
- Marketing Strategy
Publications
- 2022. Dahlquist, S., Lehnert, K. “Toward a Dynamic Framework of Marketing Ideology” Journal of Macromarketing.
- 2022. Lehnert, K., Till, B. D., Coble, K., Arnold, M. J. The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness. Journal of Advertising.
- 2019. Sánchez, C. M., & Lehnert, K. “The unbearable heaviness of leadership: The effects of competency, negatives, and experience on women's aspirations to leadership.” Journal of Business Research.
- 2018. Cowart, K., Lehnert, K. “Empirical evidence of the effect of colorism on customer evaluations”. Psychology and Marketing.
- 2014. Lehnert, K. Park, Y., Singh, N., “Research Note and Review of the Empirical Ethical Decision-Making Literature: Boundary Conditions and Extensions”. Journal of Business Ethics.
Service
Pro Bono Consulting / Community Presentations
- Deksia, Grand Rapids, MI – Feb – April 2023
- Grand Forum Presentation - 2019
- IxDD World Interaction Design Day @peopledesign - Panel Speaker – 2019
University / College Service
- Chairperson Institutional Review Board (IRB) - 2019-Present
- University Conduct Pool - 2019-Present