Faculty/Staff Directory
Faculty/Staff Directory
First Name
Valerie
Last Name
Good
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Email
goodv@gvsu.edu
Title
Assistant Professor
Office
3134 L. William Seidman Center
Phone
616-331-7417
Department
- Marketing
Expertise
- Personal Selling & Sales Management
- Marketing Strategy Implementation
- Corporate Social Responsibility
Biography
Dr. Valerie Good, Ph.D., is an Assistant Professor of Marketing
in the Seidman College of Business at Grand Valley State University,
where she instructs courses on professional selling and marketing
negotiations. She earned her Ph.D. in Marketing at the Broad College
of Business, Michigan State University, where she also served as a
fixed-term faculty member, teaching classes in consultative selling.
Dr. Good is a published researcher with an active pipeline. Her
dissertation was distinguished as the top in the field of sales,
earning her the American Marketing Association Sales SIG Dissertation
Award in 2020. She also received the 2019 Taylor Research Award from
Michigan State University in recognition of research excellence.
Her research interests can be classified primarily as marketing
strategy, specifically within the domains of personal selling and
sales management, organizational front lines, corporate social
responsibility, and marketing strategy implementation. For more on Dr.
Goods research, click on her picture to access her faculty website.