Faculty/Staff Directory
Faculty/Staff Directory
First Name
Doug
Last Name
Robideaux
Email
robidead@gvsu.edu
Title
Associate Professor
Office
3108 L. William Seidman Center
Phone
616-331-7438
Department
- Marketing
Biography
Dr. Robideaux received his D.B.A. in Marketing, Management and Economics from Louisiana Tech University. Doug began his academic career after two decades in industry. He has worked for large, national companies and small family-owned businesses. Additionally, Doug was also owner of two small businesses for almost ten years. His primary research and teaching areas are in consumer behavior and promotions.
Education
- DBA, Marketing, Management and Economics, Louisiana Tech University. "Significant Others and the Ethical Behavior of Retail Managers." (1989).
- MBA, General Management, Northeast Louisiana University. (1986).
- BA, Psychology, Northeast Louisiana University. (1980).
Teaching Areas
- Promotion
- Promotion Management
- Consumer Behavior
Publications
- Robideaux, D. (in press). The Diffusion of Fiction Through Culture Using Multiple Media. Popular Culture Association.
- Robideaux, D., Robideaux, S. C. Innovative Marketing. Business Perspectives, 8(1), Pages 48-51.
Service
- College, Curriculum Committee, Committee Member. (2010 - Present).
- College, MBA Committee, Committee Member, appointed. (2004 - Present).