Faculty/Staff Directory
Faculty/Staff Directory
First Name
Tongxi
Last Name
Wang
Email
wangto@gvsu.edu
Title
Assistant Professor
Office
SCB 3084
Phone
616-331-7106
Department
- Marketing
Expertise
- Gift-giving Behaviors
- Consumer Stigma
- Service Design
Biography
Dr. Tongxi Wang earned her Ph.D. from the University of Alabama and earned her master’s degree from Michigan State University. Her research interests include gift-giving behaviors, consumer stigma, and service design. Her current research focuses on how the stigmatized cues in consumers can play a role when consumers make choices for others, particularly in contexts such as gift-giving and donations. Before starting her Ph.D., Tongxi worked as a senior marketing specialist at Seagate, where she took charge of Seagate's e-commerce business on Alibaba in China from a digital marketing perspective.
Education
Ph.D., Marketing, University of Alabama, 2024
M.A., Public
Relations, Michigan State University, 2015
Teaching Areas
Consumer Behavior
Marketing Research
Publications
Wang, Tongxi, Carol L. Esmark Jones, Clay M. Voorhees (2025), “Looking Behind the Curtain: How Transparent Design Shapes Consumer Imagination and Enhances Purchase Intentions,” Journal of Business Research, 189, 115149.