Faculty/Staff Directory
Faculty/Staff Directory
First Name
Jaewoo
Last Name
Lee
Email
leejae@gvsu.edu
Title
Assistant Professor
Office
SCB 3046
Phone
616-331-7817
Department
- Marketing
Expertise
- Consumer Psychology
- Consumer Well-being
- Health Decision-Making
Biography
Dr. Jaewoo Lee earned his Ph.D. in Marketing from Boston University and joined Grand Valley State University in 2024 as an Assistant Professor of Marketing.
As a behavioral researcher, Dr. Lee investigates when, how, and why consumers pursue their well-being. His current research focuses on consumers' perceptions of mental health pursuits and the barriers they face in seeking mental health support. In these areas, he has published work in the Journal of Consumer Psychology.
He is also passionate about teaching and has extensive classroom experience. At the Seidman College of Business, he teaches Consumer Behavior and Marketing Management courses.
Education
Ph.D. Boston University, 2024
B.B.A Sungkyunkwan University,
South Korea, 2017
Teaching Areas
Consumer Behavior
Marketing Management
Publications
Lee, J., & Trudel, R. (2024). Man up! The mental healthfeminine stereotype and its effect on the adoption of mental health apps. Journal of Consumer Psychology.