Faculty Experts
Seidman Faculty Experts
First Name
Micayla
Last Name
Downey
Email
downeymi@gvsu.edu
Title
Assistant Professor
Office
SCB3134
Phone
616-331-7417
Department
Marketing
Expertise
- Consumer Behavior
Biography
Dr. Micayla Downey received her Ph.D. in Marketing from Michigan State University. She holds a B.S. in Management and Marketing from Purdue University (2016) and a Master of Science in Marketing Research from Michigan State University (2021). She also has nearly 5 years of experience working in the market research industry prior to academia where she got to answer important brand, product, and pricing questions for some of the most recognizable brands in the world (including Microsoft, Amazon, and Carfax). She currently teaches basic marketing, while her primary research interests include the role of emotions and gender in decision-making.
Education
- Ph.D., Marketing, Michigan State University. Emotions and Payment Decisions: The Role of Math Anxiety and Gender Differences in Recurring Payments. (2025).
- M.S., Marketing Research, Michigan State University (2021).
- B.S., Management and Marketing, Purdue University (2016).
Teaching Areas
- Principles of marketing
- Selling and sales
Service
- Student Commencement Speaker Committee