Louie flexing with text April Fools!

April Fools!

Louie’s look isn’t changing.

Gotcha, Lakers.

We had a little fun, but don’t worry — Louie isn’t getting a makeover anytime soon. The mascot you know and love is here to stay.

But Louie has changed a lot over the years... from the legendary "Great Laker" in a raincoat to an early version of Louie with a giant foam head, our favorite Laker has had quite the evolution. Take a look back at how Louie has changed through the decades.


Louie through the Years

The Great Laker

Grand Valley's nickname “Lakers” was selected in 1965, but it was a while before any mascot would exist. The first iteration of Louie, “The Great Laker,” was born in 1977 and was played by Dan Castle ’80, followed by Paul Hagan and Ron Gates '85.

After Gates, the record of who served as the Great Laker is largely incomplete. Archive searches indicate that the Great Laker costume changed to include a large paper mache head around 1986 and stayed relatively the same until the arrival of athletic director Tim Selgo in 1996.

Great Laker clapping with GV cheerleaders jumping

Dan Castle '80 as the first Great Laker, 1977 - 1980.

Louie the Laker pumps up the crowd in the 80s

Ron Gates '85 rallies the crowd with a puppet on his hand, 1980s.

The Great Laker, 1986

The Great Laker, 1986

Great Laker logo

The Great Laker logo.

Becoming Louie

While some mascots are the results of contests or marketing studies, Louie was born from the imagination of GVSU's former athletic director, Tim Selgo, while sitting in a car traveling to Saginaw just months after he started at the university.

“I was sitting in the car with Odie (Rob Odejewski, the late assistant athletic director for marketing and promotions) on the way to a GLIAC softball tournament in Saginaw in 1996, talking about what we wanted to do to promote athletics more, and we’d been talking about a mascot,” Selgo said. “We knew it had to start with the same letter. So I said, ‘What about Larry the Laker?’ and Odie said, ‘No, that sounds ridiculous,’ and I said, ‘OK, what about Louie?’ And he liked it, and that was that. We had Louie the Laker.”

Josh Lamers was the first ‘Louie’ in 1996.

Josh Lamers '98 was the first ‘Louie’ in 1996.

Louie in 1998 posing on campus

Modern Louie’s hat trim has changed from white to gold, and the logo has been changed as well. Louie is also a bit more muscular than he used to be, 1998.

Louie posing at a football game on his knees
Louie from the 90s with students

More about Louie

For more history and stories of Louie, check out the GV Magazine article, Life before Louie: Making a Mascot.



Page last modified April 1, 2026