Marketing Minor
Minor (M)
Undergraduate Minor
Allendale • Face to face • 18 Credits
Marketing promotes and sells products or services by identifying customer needs, creating value, and building strong relationships between consumers and organizations.
Overview
Marketers are responsible for promoting products, services, or brands to target audiences to drive sales and increase brand awareness. Marketing experts research, advertise, and strategize to attract and retain clients.
You will explore marketing management, consumer behavior, ethics, marketing research, and marketing strategy, preparing you for success in various marketing and management roles.
The program features courses taught by faculty who consult on real business issues, bringing their expertise and strong academic credentials to the classroom. You will gain valuable business experience and earn money through internships related to your field of study, scheduled around your classes. Networking opportunities with successful business leaders offer advice, internships, and job possibilities. Classes are held in the vibrant business environment of downtown Grand Rapids, MI, where current and emerging technologies are integrated into the curriculum for unique experiential learning.
Admission Information
Students must achieve a cumulative 2.5 GPA in these courses to receive the marketing minor designation. Courses cannot be taken on a credit/no-credit basis.
Seidman College of Business
gvsu.edu/seidman
50 Front
Avenue SW
3057 L. William Seidman Center
Grand Rapids, MI
49504
(616) 331-7500
Admissions and Recruitment Office
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Employers Participate in GVSU Career Events
85%
GVSU Students Receive Offers Before Graduation
Scholarships
Grand Valley State University offers a wide variety of merit-based
scholarships. For information on all of the scholarships that are
available to students, please visit Scholarships at GVSU.
Grand Valley offers myScholarships
(a scholarship matching tool) to help admitted students match
with GVSU scholarships, as well as external scholarship opportunities.
myScholarships will prompt you to answer questions to help match you
to scholarships for which you might qualify.
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