Advertising and Public Relations Minor
Minor (M)
Undergraduate Minor
Allendale • Face to face • 21 Credits
Advertising is a communication strategy used to promote products, services, or brands through various media platforms. Public Relations (PR) involves managing the relationship between an organization, its image, and the public.
Overview
The major provides students with the skills needed to succeed in corporate, nonprofit, and government Ad/PR settings. Students choose an emphasis in either advertising or public relations while gaining integrated experiences in both areas of study. Through copywriting, research, content creation, and more, you will learn to navigate media challenges in an agency setting.
You will explore a range of topics, including media campaigns, ethics and law, media planning, public relations writing, advertising and PR technology, management, graphic design, and social media analytics.
The curriculum adapts to the industry’s evolving standards, featuring courses recommended by national panels of advertising and public relations experts. Faculty members teach relevant communication skills through diverse lenses, applying communication theories in various settings. Students gain hands-on experience through classes, internships, GrandPR, and the National Student Advertising Competition, where Grand Valley has been a national finalist five times. Networking opportunities and memberships in local student chapters of the AAF and PRSSA provide valuable industry connections.
School of Communications
gvsu.edu/soc
290 Lake
Superior Hall
(616) 331-3668
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Scholarships
Grand Valley State University offers a wide variety of merit-based
scholarships. For information on all of the scholarships that are
available to students, please visit Scholarships at GVSU.
Grand Valley offers myScholarships
(a scholarship matching tool) to help admitted students match
with GVSU scholarships, as well as external scholarship opportunities.
myScholarships will prompt you to answer questions to help match you
to scholarships for which you might qualify.
Student Organizations
Getting involved and staying engaged with our vibrant campus community help you make the most of your Grand Valley experience. Attending student life events, joining a student organization, or participating in campus recreation opportunities are all fantastic ways to maximize your college years:
Career Advising
Whether you are a first-year student, a transfer student, or a current student thinking about your career options, advising is an important part of your academic journey.
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