Overview

Grand Valley's Digital Media Undergraduate Certificate is designed for students seeking knowledge and skills related to digital marketing and communications career opportunities. This program explores social media strategies, analytics, and public relations and advertising campaign management, as well as specialized study in content creation or innovation. The certificate can be completed in one year or less and is available face-to-face at Grand Valley's Allendale Campus.

The coursework for the Digital Media certificate requires 15 credits. Students complete core courses in:

• Social media strategy.
• Social media analytics.
• Social media campaigns.

They then choose either the digital content creation track, which includes media production, copywriting, and graphic design basics, or the innovation and strategy track, which covers ethics, game culture, digital creativity, and international communications systems. This diverse range of courses ensures a comprehensive exploration of digital media topics and skills.

Studying Digital Media at Grand Valley provides students with valuable skills in digital media, marketing, and communications. The program allows students to choose a specialized track based on their interests and career goals, and courses taken for the certificate can be applied toward other degree programs. Additionally, students can earn a social media badge, enhancing their degrees and bolstering their resumes, making them more competitive in the job market.

Admission Information

For new students, visit the Admissions website for undergraduate requirements. Upon acceptance and for current students:

• Declare your certificate via myBanner (Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate certificate from the drop-down list, and click Submit)
• Departmental approval is required. If denied, an email will be sent to your GVSU student email.  
• Speak with the appropriate certificate coordinator to ensure criteria are being met (you will be able to track your progress toward the certificate in myPath as well!)
• Once you are done with the requirements, apply to receive the certificate via myBanner.
• Once the completion of your certificate has been verified, the certificate will be posted to your student record and will be viewable on your transcript. 

School of Communication

gvsu.edu/soc
290 Lake Superior Hall
(616) 331-3668